Recruitment Marketing Specialist (Remote)
Hire Feed
USA (Remote)
$20/hr - $40/hrIn-houseFull-timeMid level
6 hrs ago
Head of Marketing
New York City, NY (Remote)
$200K/yr – $250K/yrSenior Level8+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand narrative and craft a credible, category-defining voice while building a demand engine that reaches health plans and state buyers. Lead earned media and partnerships to elevate Somethings in youth mental health, then translate outcomes into compelling stories for enterprise buyers.
- Brand ownership: define positioning, voice, and campaigns that earn attention among CMOs and health-plan decision makers.
- Commercial demand engine: create content, campaigns, and thought leadership that drive top-of-funnel pipeline and enterprise interest.
- Earned media and partnerships: steer PR, creator collaborations, and strategic partnerships to shape the category and boost credibility.
Job Description
Responsibilities
- Own the Brand: Set our positioning, narrative, and voice — then personally bring it to life
- Build a brand that earns attention: content and campaigns that travel, get talked about, and get us in front of the people who matter
- Translate outcomes, mission, and customer success into compelling stories
- Make Somethings culturally relevant in the conversation about teens and mental health, not just a vendor logo on a slide
- Hold the bar on taste and craft across everything we put into the world
- Build the Commercial Demand Engine: Develop content, campaigns, and thought leadership that reach CMOs, behavioral health directors, and procurement leads at health plans and state agencies
- Own our LinkedIn presence and how Somethings shows up to health plan buyers and state partners
- Shape our conference, field marketing, and ABM strategy across the health plan and Medicaid ecosystem
- Create sales enablement and positioning that gives our commercial team a clear, compelling, credible story — and a real edge through long enterprise cycles
- Stand up the infrastructure — playbooks, content calendars, lead nurture — that keeps Somethings top of mind
- 8–15 years of B2B marketing experience
- Track record of both brand-building and demand generation
- Able to point to brands or channels you personally grew from "unknown" to "people pay attention to this"
- Programs that generated real top-of-funnel pipeline for a sales team
- Comfortable writing a post, launching a campaign, or making your own assets (Canva, Figma)
- Genuine performance chops — channel testing, paid optimization, attribution
- Prove the impact of your work with numbers
- Care deeply about voice, positioning, and how a company feels in the world
- Fluent in a hard B2B/B2G buyer like health plans, managed care organizations, or state agencies
- Healthcare background not required
- Experience growing brands from "unknown" to "people pay attention to this"
- Familiarity with health plans, managed care organizations, or state agencies is a plus
- Ability to influence both brand strategy and demand generation
- Comfort with both writing and asset creation (Canva, Figma) beyond planning
- Healthcare industry familiarity is a plus
- 💰 Competitive salary, aligned with Head-of-Marketing scope and impact — $200,000 – $250,000
- 📈 Meaningful equity, reflecting your foundational role in shaping the company's voice and growth
- 🏥 Comprehensive health insurance
- 🎯 High ownership and autonomy
- 🎉 Unlimited days off
- 🔑 Final role level and compensation will be based on experience, scope, and demonstrated impact.
Somethings
Somethings connected teenagers ages 13-26 with Certified Peer Specialist Mentors and clinical providers giving them instant access to real conversations from real people when they need.
