Responsibilities

• Define go to market strategy and positioning
• Partner closely with the CEO to shape Sohar’s positioning and go to market strategy. Establish clear ICP definition, messaging, and prioritization.
• Establish market presence
• Increase Sohar’s visibility across high leverage channels including conferences, partnerships, and industry ecosystems. Ensure consistent exposure to target buyers.
• Drive inbound pipeline
• Build and scale inbound demand from target ICP segments. Focus on improving quality of leads and conversion into pipeline.
• Increase awareness within target ICP
• Ensure Sohar is consistently recognized within its target market and included early in buying processes.
• Build nurture and account based campaigns
• Design and execute structured nurture and account based marketing strategies targeting high value accounts. Track engagement and conversion into MQL and pipeline.
• Own conferences and events strategy
• Identify and execute high impact conference and event opportunities with clear ROI in terms of pipeline and relationships.
• Develop content and thought leadership
• Create content that positions Sohar as a credible voice in behavioral health, revenue cycle, and healthcare infrastructure.
• Collaborate cross functionally
• Work closely with sales, product, and leadership to ensure alignment on ICP, messaging, and pipeline quality.

Requirements

• 7 to 12 years of experience in B2B marketing, with a strong product marketing foundation
• Experience within healthcare RCM, healthcare infrastructure, or API first SaaS preferred
• Strong strategic thinking around go to market and market positioning
• Deep understanding of enterprise buying behavior
• Experience operating in a 0 to 1 or early stage marketing environment
• Demonstrated ability to build inbound and demand generation from scratch
• Experience with account based marketing or structured nurture campaigns is a strong plus
• Experience working closely with founders or senior leadership teams
• Ability to operate hands on across both strategy and execution
• Strong written and verbal communication skills

Preferred

• Experience with account based marketing or structured nurture campaigns is a strong plus

Benefits

Compensation

• The base pay range for this role is $150,000 – $200,000 per year.

How to Apply

About Sohar Health

• About Sohar Health
• 🚀 Join the Sohar Health Team - Revolutionizing Healthcare Access in the US 🚀
• Who We Are
• - 🌟 Driven by Purpose: As co-founders at Sohar Health, we're committed to a cause that transcends the ordinary. We&aposre not just in the business of healthcare; we&aposre in the business of changing lives.
• - 💡 Leading Innovation: Sohar Health (YC23) is the brainchild of Ash and Lucas, who have built a technology that's redefining how providers navigate the complex world of insurance claims. We are trailblazers in leveraging AI in the RCM space.

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