Responsibilities

• Marketing Strategy & Leadership: Develop and own the overall marketing strategy and annual marketing plan
• Marketing Strategy & Leadership: Build a clear, integrated strategy across brand, performance, CRM, partnerships, and customer lifecycle
• Marketing Strategy & Leadership: Establish marketing priorities based on business goals, customer insights, and financial performance
• Marketing Strategy & Leadership: Build and manage the marketing budget, ensuring resources are allocated to the highest-impact opportunities
• Marketing Strategy & Leadership: Establish clear KPIs, reporting, and accountability across the marketing function
• Marketing Strategy & Leadership: Build, develop, and lead a high-performing marketing team and agency/partner ecosystem
• Customer Acquisition & Growth: Own the customer acquisition strategy across paid, organic, local, partnership, and other relevant channels
• Customer Acquisition & Growth: Develop strategies to grow membership and retail wash revenue across the network
• Customer Acquisition & Growth: Optimize acquisition spend based on LTV, CAC, payback period, and customer quality
• Customer Acquisition & Growth: Continuously test and improve offers, promotions, messaging, and channel strategy

Requirements

• DEGREE: Bachelor’s degree required
• EXPERIENCE: 8+ years of progressive marketing experience, including leadership experience
• EXPERIENCE: Experience leading marketing in a multi-location, consumer, subscription, membership, retail, or other recurring-revenue business
• EXPERIENCE: Proven experience across performance marketing, CRM/lifecycle, brand, and customer acquisition
• EXPERIENCE: Strong understanding of customer acquisition economics, LTV/CAC, retention, and marketing ROI
• EXPERIENCE: Experience managing marketing budgets and allocating investment across channels
• EXPERIENCE: Strong analytical and data-driven decision-making skills
• EXPERIENCE: Experience building or scaling marketing teams and functions
• EXPERIENCE: Comfortable working cross-functionally with Finance, Revenue, Operations, and executive leadership
• EXPERIENCE: Experience in a high-growth, performance-oriented, PE-backed, or investor-accountable environment is an asset