Responsibilities

• Build and run the annual marketing plan for Smorgasburg NY, Brooklyn Flea, Chelsea Flea, Six Coasts and our concessions, with attendance and vendor growth as the north star.
• Creative campaigns that get New York talking.
• Concept and produce tentpole moments, themed market days, collabs and stunts that give people a reason to come this weekend, not someday.
• Direct our social team's strategy, calendar and creative standards across Instagram and TikTok.
• Bring your relationships with NYC food creators, TikTok and content agencies and production partners; build an always-on creator program with a real budget and real measurement.
• Launch and grow Smorgasburg's YouTube channel and Shorts strategy — vendor stories, series and the kind of content that travels beyond our followers.
• Own our email list, website and CRM; Emphasis on growing our email subscription list with an execution plan that’s followed by our local teams.
• Build strategic partnerships with impactful creative, artistic, and culinary, etc, organizations that drive meaningful traffic to the markets. Coordinate with and lead our PR agencies across all press-worthy events and happenings at our locations.
• Understand who lives, works and visits near each market today, and program and market to them.

Requirements

• 8+ years in consumer marketing, at least 3 leading a team or function, ideally in hospitality, food and beverage, live events, venues, cultural institutions or a consumer lifestyle brand.
• You’ve grown a brand's reach on TikTok, Instagram and YouTube and can show the numbers. You understand short-form video natively, and you’ve built or scaled a creator or influencer program.
• You have a real network in the NYC food, creator and agency world and you know how to put it to work.
• You’ve driven a physical outcome, attendance, ticket sales, covers, foot traffic.
• Strategic and resourceful in equal measure: you write the plan, then you help make the thing. Comfortable with modern tools, including AI, to move faster.
• You’re in New York, you love this city’s food scene, and you’re at the market on weekends during the season.
• You have paid social and performance marketing fluency; email/CRM platform experience (Klaviyo, Mailchimp or similar)
• Most importantly, you’re passionate about food. Like really, really passionate.

Benefits

• Health stipend.
• Unlimited PTO.