Responsibilities

• MARKETING STRATEGY: Lead development of overall marketing strategy and plans to drive awareness, acquisition/sales, adoption, and engagement/retention for our portfolio of brands including Silvur and Silvur Insurance (Medicare). Partner closely with stakeholders in Sales, Product, and Partnerships team. Build systems that scale- so 1 asset can be multiplied by 40 brands+
• MARKETING CAMPAIGNS: Responsible for creation of cross-channel data driven B2B and B2B2C marketing campaigns that target all stages of the sales funnel and consumer lifecycle. Team is responsible for Paid and organic marketing (direct mail, social, push, plus supporting partner marketing)
• PRODUCT MARKETING: Support member retention efforts and engagement in our digital product including written, audio and video content
• B2B SALES: support our sales efforts through social media, events (including our epic Pickleball tournament!), lead gen content and thought leadership
• MARKETING DATA: we’re a self-serve, data first team. You’ll need to own your data and delivery of it. We’ve built a data pipeline in Claude so data is easily accessible
• BRAND: Oversee all brand marketing functions, including brand strategy, hierarchy, positioning and messaging, and creative development. Responsible for thought leadership content that drives the brand forward.
• Lead our marketing teams selection and adoption of an AI forward marcom stack.
• Lead a small but mighty team of marketers and designers.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• Experienced acquisition/growth marketer with 10+ years working in marketing, sales enablement, or related B2B, B2C, and/or B2B2C roles with a proven ability to drive sales, product adoption, and customer retention.
• Prior startup experience required; you're comfortable with ambiguity and building process where none exists
• Comfort with a modern, AI-first lightweight tech stack — Claude, Chat GPT, Umami, HubSpot, Asana, On24, Canva+. We’re a Google shop and we use Claude all day!
• Strong knowledge of digital marketing channels and techniques, including paid advertising, direct mail, social media marketing, content marketing, and email marketing.
• Experience with CRMs (e.g., HubSpot) and lifecycle marketing platforms (e.g., Hubspot) is required.
• Knowledge of data-driven marketing, data pipelines, and ability to own data delivery (as described).
• Strong communication, organization, attention to detail, data-driven mindset, and ability to lead and scale a marketing team.