Head of Marketing

USA (Remote)

$95K/yr – $120K/yrSenior LevelFull time

Posted 10 days ago

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Job Summary

Own and scale Rotate Digital's marketing engine across paid media, content, and partnerships to drive qualified inbound, MQLs, and brand recognition.

  • Own strategy, budget, execution and results as the first marketing leader
  • Build funnels and attribution to prove ROI across HubSpot and campaigns

Job Description

Responsibilities

  • Expand the reach of the Rotate Digital brand  more eyeballs, more recognition, more presence in the industries we serve
  • Weaponize our value  make it impossible for a moving company or HVAC operator to scroll past us without feeling like we been missing
  • Increase the number of business owners actively considering Rotate Digital  measured by real engagement in our ecosystem, not vanity metrics
  • The Role  youll be Rotate Digitals first true marketing leader  building the engine that turns our brand, content, and paid media into a consistent, scalable flow of qualified inbound
  • Youll report directly to the COO, with full ownership over strategy, budget, execution, and results
  • Own: Paid media performance  scaling ad spend from to $40K/month with ROI gates at every step; no budget moves without the data to back it
  • Own: Content engine  turning webinars, podcasts, and loom videos into a relentless drumbeat of content across every channel
  • Own: MQL pipeline  owning the full journey from first touch to sales-qualified, with HubSpot attribution to prove every step
  • Own: Marketing scorecard  weekly reporting to leadership on pipeline, ad spend, MQLs, and content output
  • Own: Brand reach  making Rotate Digital the most recognized name in marketing for home service businesses across North America

Requirements

  • You think in funnels, not just campaigns  and you have the results to prove it
  • Attribution isn a buzzword to you; its how you decide where to double down and what to kill
  • Youve scaled content output without sacrificing quality, and you have the systems and playbooks to show for it
  • Youre just as comfortable in HubSpot and Google Ads as you are presenting a strategy to a COO
  • You thrive in a lean, high-velocity team  and youd rather build something great than maintain something average
Rotate Digital logo

Rotate Digital

We help moving business owners get found all over Google to get consistent leads & movers for their business. We help create the marketing machine.

Founded in 2015
Gilbert, Arizona, USA
34 employees (13 in marketing)

Traffic Signals

Monthly Visitors
10.8K
Monthly Google Ads Budget
$117.9K
Traffic Source Mix
Search
35.5%
Direct
44.5%
Referral
8.8%
Social
9.1%
Paid
1.5%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
13 (38% of company)
Marketing Roles Posted (Last 30 Days)
1