Head of Marketing at Rotate Digital | USA | $95K/yr – $120K/yr

Rotate Digital

Head of Marketing

USA (Remote)

$95K/yr – $120K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the full marketing engine for Rotate Digital by building brand reach, turning value into a must-have for home-service buyers, and driving a measurable inbound flow that ties paid media, content, and pipeline to revenue.

Brand-to-revenue: expand reach and recognition while ensuring content and campaigns convert attention into engaged buyers.
Demand & content velocity: lead paid media up to 40K/mo with data-backed ROI gates, own the MQL journey with HubSpot attribution, and publish a sustained content drum across channels.
Measurement and partnerships: weekly leadership scorecards on pipeline and spend, plus industry and HVAC partnerships to unlock new markets.

Job Description

Responsibilities

Expand the reach of the Rotate Digital brand — more eyeballs, more recognition, more presence in the industries we serve
Weaponize our value — make it impossible for a moving company or HVAC operator to scroll past us without feeling like we're exactly what they've been missing
Increase the number of business owners actively considering Rotate Digital — measured by real engagement in our ecosystem, not vanity metrics
Paid media performance — scaling ad spend from to $40K/month with ROI gates at every step; no budget moves without the data to back it
Content engine — turning webinars, podcasts, and loom videos into a relentless drumbeat of content across every channel
MQL pipeline — owning the full journey from first touch to sales-qualified, with HubSpot attribution to prove every step
Marketing scorecard — weekly reporting to leadership on pipeline, ad spend, MQLs, and content output. No surprises, no excuses
Brand reach — making Rotate Digital the most recognized name in marketing for home service businesses across North America
Industry partnerships & HVAC expansion — building the relationships and running the webinars that crack open new markets