Responsibilities

• Build PrimaryMD's public presence.
• Develop and lead a proactive PR and media strategy that makes PrimaryMD—and our physicians—part of the conversations shaping modern healthcare, longevity, and high-touch service.
• Build relationships with journalists, editors, producers, podcast hosts, event organizers, and other influential voices.
• Develop compelling story angles and timely points of view.
• Secure meaningful earned media rather than relying on superficial coverage.
• Position our physicians for speaking engagements, panels, podcasts, private events, and corporate presentations.
• Prepare talking points, submissions, pitches, and supporting content.
• Select and manage PR partners while remaining personally engaged in the work.
• Own brand positioning, messaging, voice, and campaign strategy.
• Write and edit copy across email, social media, campaigns, presentations, advertisements, and thought leadership.

Requirements

• A proven luxury-services marketer with experience marketing a premium, high-consideration service to affluent and discerning consumers.

Preferred

• New York media and hospitality relationships
• Experience with membership clubs or luxury hospitality brands
• Entrepreneurial/ founder-led background