Head of Marketing

Responsibilities

• AI, Automation & GTM Innovation
• You’ll build and improve AI agents, integrate them into our existing technology stack and workflows, and help the team develop the skills to use them effectively.
• You’ll know how to assess AI-generated work, refine it when it falls short and iterate until it meets the quality and business needs of the team.
• Marketing Strategy & Leadership
• Own Pontera's overall marketing strategy and translate company growth priorities into a clear marketing roadmap.
• Lead and develop the Marketing organization, creating clear goals, priorities and accountability across the team.
• Partner closely with Sales, Product, Customer Success and senior leadership to align marketing with Pontera's broader GTM strategy.
• Own marketing planning, budget allocation, performance measurement and investment decisions.
• Manage a high-performing marketing function that balances strong strategic thinking with speed and execution.
• Work closely with our Data team to develop & implement AI marketing tools & integrations

Requirements

• 8+ years of B2B marketing experience, ideally within SaaS, fintech, wealthtech or another complex technology environment.
• Track record of building marketing programs that contribute measurably to pipeline and revenue.
• A true generalist: someone with strong expertise across digital marketing, content and GTM strategy.
• Demonstrated ability to operate effectively in a high-growth environment with significant ownership and ambiguity.
• Strong analytical skills and ability to connect marketing activity to business outcomes.
• AI & Technical Fluency - We're specifically looking for someone who has built with AI, not simply someone who is enthusiastic about it. You don't need to be a software engineer—we have strong Data and Product partners—but you should have the technical fluency to lead AI initiatives from problem identification through prototype, implementation and adoption
• You should be able to show examples of things you have personally built using tools such as ChatGPT, Claude or similar platforms.

Benefits

• Healthcare : Comprehensive & affordable insurance benefits with a variety of plan options.
• Retirement : 401(k) with up to 5% employer match & employer-sponsored access to a retirement advisor.
• Family Benefits : Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy).
• Professional Development : Sponsored learning & development program (to cover classes, certifications, and more!).
• Food Perks : Fully stocked kitchen & lunch reimbursement program.
• Work Flexibility : Hybrid In-Office Tues/Weds/Thurs and WFH Mon/Fri
• Equity : All new hires are eligible for equity grant participation.
• Team Culture : A collegial, collaborative, fun work environment with frequent team events.