Head of Marketing Operations (Director) at Sendbird | San Mateo, CA | $200K/yr – $210K/yr

Head of Marketing Operations (Director)

San Mateo, CA (Hybrid)

$200K/yr – $210K/yrDirector/Executive9+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale Marketing Operations for an enterprise SLG motion, owning the tech stack, data integrity, and cross‑team campaign execution.

Platform ownership: marketing tech stack, integrations, and scalable solutions.
Campaign operations: manage MOps partner and global program design/execution.
Analytics readiness: robust tracking, attribution, and ROI reporting for demand programs.

Job Description

Lead Marketing Operations efforts and partner with Head of Demand Generation and Marketing stakeholders.
Manage our external MOps agency that executes Campaign Operations.
Platform and Systems Ownership
Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
Set up and manage integrations between our core Marketing and Sales systems and complementary tools.
Balance short-term fixes with the design and implementation of scalable long-term solutions.
Campaign Management
Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
Manage our email calendar and inbound forms; Build, test, and send emails, registration pages, and other campaign elements.
Monitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations.

Build and maintain lead and contact data quality: cleaning, normalization, and imports
Assist with lead and contact database management, attributions, and proper tagging.
Optimize lead and account scoring, nurturing, and routing so leads are passed and prioritized appropriately.
Build and maintain the tracking, attribution, and reporting infrastructure for Demand Generation programs, ensuring accurate measurement, clean data flow between systems, and clear visibility into program effectiveness and ROI for stakeholders.

Medical, dental, and vision coverage, on us. Sendbird covers 100% of the premium for our employees and roughly 80% for their dependents.
Generous time off. 20 days PTO, 13 company holidays, 7 sick days, 2 rest & rejuvenation days, 1 volunteer day, and your birthday off.
$3,500 annual "Be Your Best Self" boost . Spend it on anything that helps you grow. Gym memberships, therapy, books, courses, massages, and more.
Parental leave for all new parents. Time to be present for the moments that matter most.
401(k) from day one. Auto-enrollment, flexible contributions, and access to Vanguard's investment platform.
HSA & FSA options. Pre-tax accounts to cover healthcare, dependent care, and commuter expenses.
Life & disability coverage, fully paid. Life insurance and AD&D at 2x your salary, plus short- and long-term disability at no cost to you.

Sendbird

4.0 Glassdoor

Sendbird is the omnichannel AI agent platform enterprises choose to elevate customer experience, by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. Combining omnichannel AI and a battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4,000+ leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors.

Founded in 2013

San Mateo, California, USA

298 employees (33 in marketing)

sendbird.com

71% recommend to a friend

65% CEO approval