Head of Marketing Operations

San Francisco, CA (Hybrid)

$277K/yr – $326K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own and scale the global Marketing Operations function, driving cross-functional alignment and leading AI-enabled transformations to optimize funnel performance and operational efficiency.

  • Owns global strategy for Marketing Ops and aligns Demand Gen, Revenue, and regional marketing
  • Drives AI initiatives and data-driven improvements across marketing and sales development

Job Description

Responsibilities

  • Set the strategic direction, objectives, and key results for the global Marketing Operations team to support inbound, outbound, digital marketing, and event initiatives.
  • Lead, mentor, and scale a high-performing operations organization, driving alignment across sales development, revenue, and regional marketing leaders.
  • Champion and defend marketing strategy by using rigorous, data-driven insights to diagnose operational bottlenecks and influence executive stakeholders.
  • Partner with Demand Generation Systems to evaluate, acquire, and optimize our enterprise martech stack for maximum velocity and execution quality.
  • Lead AI transformation programs across marketing and sales development operations, implementing innovative solutions to increase productivity and operational efficiency.
  • Optimize funnel operations to ensure lead routing, account coverage, and contact database quality match sales coverage decisions and target growth goals.

Requirements

  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
  • Proven track record as a senior operational leader (VP or equivalent executive level) within a high-growth, scale-stage enterprise B2B company.
  • Highly analytical mindset with demonstrated ability to leverage complex data sets to set targets, solve operational issues, and measure business impact.
  • Strong cross-functional influencer who can challenge senior stakeholders, defend marketing strategies, and drive consensus across Sales Operations, Revenue, and Go-To-Market teams.
  • Extensive experience building, scaling, and managing large global teams (including managing managers) in a matrixed enterprise environment.
  • Demonstrated experience designing and executing AI solutions or prototypes to modernize marketing tech stacks and sales development workflows.
  • Deep functional expertise across modern enterprise martech stacks, lead routing, funnel architecture, and data governance.

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
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Asana

4.0 Glassdoor

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Salaries

Posted range

$277K/yr – $326K/yr

Taken straight from the job posting.

See all Asana salaries

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Head of Marketing Operations

Asana · San Francisco, CA · Hybrid