Responsibilities

• Own demand end to end: paid, email, funnels, the whole lead-to-booked-call engine. Real budget. A copywriter and a media buyer reporting to you. An audience of millions that already trusts the brand. The offer converts. The audience is warm. What's missing is someone to turn that reach into booked calls. That's you.
• Own the number: qualified booked calls per week from marketing, across every source.
• Reactivate the lead-magnet engine on existing traffic. It's the fastest win on the board.
• Get CTA and trigger-word coverage on every piece of content, and know exactly what each one points at.
• Keep five to six testable acquisition angles in market at a time.
• Own the full funnel: opt-in, value page, email drip, booked call. Conversion at every step, not just top-of-funnel volume.
• Run paid with Meta first. Creative direction through your copywriter, the buy through your media buyer, all to a target cost per booked call.
• Fix attribution so every spend decision rides on real data, including the Hyros audit.
• Deliver the Day 60 keep, pause, or bring-in-house call on paid, with the numbers behind it.
• Manage the copywriter and media buyer to their own numbers.

Requirements

• You've run demand gen and paid acquisition end to end for a high-ticket offer, and you owned a booked-calls or pipeline number.
• You've rebuilt or scaled lead flow into booked calls across organic, email, and paid. Not just “ran campaigns.”
• You manage real budget to a cost-per-booked-call target, and you kill what isn't working fast.
• You can read attribution and know when the data is lying to you.

Preferred

• Bonus: you've done this for a creator-led or coaching and education brand, and you can hold a founder's voice without needing them on every asset.