Head of Marketing - Mining

Responsibilities

• Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton-km, utilization, speed of deployment, safety, and OEM independence.
• Brand and website: land the in-flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
• Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre-show pipeline, post-show follow-up. Replace the current fire drills with a repeatable playbook.
• Collateral and demo content: brochures, one-pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
• Channels: run Pronto LinkedIn and other social, blog, press and industry-media relationships, trade-press interviews, thought leadership for the leadership team.
• Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.

Requirements

• 10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy
• Has built a marketing function (or been the first marketer) at a growth-stage industrial company; comfortable doing the work before delegating.
• Track record across brand, events and content; strong writer; fluent with agencies and in-house design.
• Comfortable with the industry's trade-show circuit and trade press.
• Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth-stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining-focused agencies or trade media.
• Pedigree: early marketing hire at a hardware/autonomy scale-up; mining OEM or major (Rio Tinto, Freeport, BHP) comms/marketing.

Benefits

• Benefits Summary (USA Full-Time Exempt Employees):
• - Medical, Dental, Vision, Disability, and Life Insurance
• - Flexible Spending Account / Health Savings Account Options
• - 401(k)
• - Equity
• - Sick Time, Unlimited Flexible Time Off, and Paid Holidays
• - Paid Parental Leave
• - Pre-Tax Commuter Benefit Plan
• - Team lunch in our SoMa office every Tuesday and Thursday
• Benefits are subject to change at the company's discretion.