ATOMS Careers page

Head of Marketing - Mining

San Francisco, CA (On-site)

$170K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 1 day ago

Job Summary

Own marketing strategy and execution for Pronto's industrial autonomy offerings, spanning positioning for dual buyers, brand refresh, events program, collateral and demo content, channel relations, and building the marketing function.

  • Lead messaging for corporate decision makers and site operators
  • Oversee brand refresh, content, events, and demand-gen execution
  • Build and scale the marketing function, budget, and vendor network

Job Description

Responsibilities

  • Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton-km, utilization, speed of deployment, safety, and OEM independence.
  • Brand and website: land the in-flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
  • Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre-show pipeline, post-show follow-up. Replace the current fire drills with a repeatable playbook.
  • Collateral and demo content: brochures, one-pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
  • Channels: run Pronto LinkedIn and other social, blog, press and industry-media relationships, trade-press interviews, thought leadership for the leadership team.
  • Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.

Requirements

  • 10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy
  • Has built a marketing function (or been the first marketer) at a growth-stage industrial company; comfortable doing the work before delegating.
  • Track record across brand, events and content; strong writer; fluent with agencies and in-house design.
  • Comfortable with the industry's trade-show circuit and trade press.
  • Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth-stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining-focused agencies or trade media.
  • Pedigree: early marketing hire at a hardware/autonomy scale-up; mining OEM or major (Rio Tinto, Freeport, BHP) comms/marketing.

Benefits

  • Medical, Dental, Vision, Disability, and Life Insurance
  • Flexible Spending Account / Health Savings Account Options
  • 401(k)
  • Equity
  • Sick Time, Unlimited Flexible Time Off, and Paid Holidays
  • Paid Parental Leave
  • Pre-Tax Commuter Benefit Plan
  • Team lunch in our SoMa office every Tuesday and Thursday
  • Benefits are subject to change at the company's discretion.

Salaries

Posted range

$170K/yr – $230K/yr

Taken straight from the job posting.

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Head of Marketing - Mining

ATOMS Careers page · San Francisco, CA · On-site