Head of Marketing (Marketing Manager)

Los Angeles, CA (Remote)

$110K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive ABM and field marketing for municipal and airport buyers, turning 75–105 target accounts into engaged opportunities through campaigns, events, and content.

  • Own account-based campaigns and enablement assets for 75–105 target accounts.
  • Strong ABM experience in B2B/B2G SaaS with named-account programs.
  • Lead 8–10 industry conferences annually and 1–2 hosted customer events.

Job Description

Responsibilities

  • Develop account-specific content and campaigns targeting our defined list of 75-105 key accounts
  • Create sales enablement materials including one-pagers, presentations, case studies, and proposal content
  • Build and execute multi-touch email campaigns and sequences for specific accounts and personas
  • Develop LinkedIn content and outreach strategies to engage decision-makers at target accounts
  • Manage contact data, enrichment, and segmentation within HubSpot to support account-based plays
  • Create thought leadership content for digital channels that positions Automotus as the curb management leader
  • Translate technical product capabilities into clear value propositions for municipal and airport buyers
  • Plan, coordinate, and execute our presence at 8-10 industry conferences and events annually (IPMI, NACTO, US Conference of Mayors, Smart Cities conferences, etc.)
  • Organize and execute 1-2 Automotus-hosted customer events or digital summits per year
  • Manage all conference logistics including booth design, collateral, travel coordination, lead capture, and follow-up

Requirements

  • 4-7 years of marketing experience in B2B / B2G technology or SaaS companies
  • Demonstrated success with account-based marketing or highly targeted account strategies
  • Experience working with defined account lists and supporting sales in named account pursuit
  • Proven track record managing event presence and conference programs
  • Strong content creation skills across formats (written, visual, presentation)
  • Proficiency with marketing automation and CRM systems (HubSpot strongly preferred)
  • Self-starter mentality with ability to manage multiple projects independently
  • Excellent project management skills and comfort working with sales teams on specific deals

Preferred

  • Experience marketing to government, municipal, or public sector buyers
  • Background in smart cities, transportation, or urban planning sectors
  • Understanding of complex enterprise sales cycles (6+ months)
  • Experience organizing customer events, user conferences, or digital summits
  • Experience at early-stage or high-growth startups
  • Familiarity with account tiering strategies and multi-touch campaign orchestration

Benefits

  • Impact : Help shape how cities manage their curbs and improve urban mobility for millions of people
  • Growth : Join during a critical inflection point as we scale to $10M+ ARR
  • Autonomy : Own the marketing function as an IC with direct access to leadership and meaningful input on strategy
  • Learning : Work alongside a tight-knit team of experts and experienced operators
  • Focus : Work with a defined set of high-value accounts rather than chasing vanity metrics
  • Remote-first : Work from anywhere while collaborating with a distributed team
  • Competitive Compensation: Includes $115,000 - $130,000 salary, 5-10% performance bonus, and equity

Automotus

Automotus is pioneering the next generation of parking & traffic management solutions leveraging AI and computer vision. Cities and airports use our technology to make streets safer, more sustainable, and more efficient by automating curbside operations for parking, loading, zero emissions zones, bike lanes, and more. Connect with our team! https://www.automotus.co/contact

Founded in 2017
Los Angeles, California, USA
20 employees (2 in marketing)