Head of Marketing at Lean Marketing | Los Angeles, CA | $110K/yr – $170K/yr

Lean Marketing

Head of Marketing

Los Angeles, CA (Remote)

$110K/yr – $170K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end demand-gen and funnel optimization for a tech-driven marketing engine, from landing pages and emails in HubSpot to multi-channel campaigns, while aligning with founders and sales to lift lead quality and conversion.

Growth Engine Ownership: Own performance across traffic, funnels, nurture, and pipeline contribution.
Funnel & Campaign Execution: Build/optimize landing pages, VSL/webinar/lead funnels, nurture sequences, and customer journeys in HubSpot; run multi-channel campaigns.
Collaboration & Quality: Align with founders and Sales, maintain high-quality assets, and drive measurable improvements in conversion and revenue outcomes.

Job Description

Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution.
Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot.
Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot.
Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion.
Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant.
Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans.
Coordinate with our publisher and Amazon ads team on book marketing campaigns and related initiatives.
Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship.
Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance.
Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned.

Day 1 Non-Negotiables : Direct-Response Marketing Fluency: You understand hooks, offers, lead magnets, VSLs, webinars, nurture sequences, sales pages, CTAs, conversion paths, and campaign performance.
Day 1 Non-Negotiables : Information Marketing / Education Market Familiarity: You understand businesses where trust, authority, expertise, education, and conversion drive growth.
Day 1 Non-Negotiables : HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages, campaigns, reporting, and funnel management.
Day 1 Non-Negotiables : Funnel Builder: Can personally build and improve landing pages, nurture sequences, lead magnets, webinar funnels, and customer journeys.
Day 1 Non-Negotiables : Taste & Conversion Judgment: You know what good looks like across messaging, design, funnel flow, conversion. You can spot weak positioning, sloppy execution, confusing UX, and missed conversion opportunities quickly, and you know how to make them better.
Day 1 Non-Negotiables : Data-Obsessed Operator: Knows how to diagnose conversion problems, identify bottlenecks, and prioritize the right improvements.
Day 1 Non-Negotiables : Messaging Strategist & Ruthless Editor: Owns clarity, positioning, messaging quality, and conversion-focused communication.
Day 1 Non-Negotiables : Campaign Ownership: Has personally launched and managed campaigns end-to-end and is accountable for outcomes, not just activity.
Day 1 Non-Negotiables : Project & Sprint Management: Strong prioritization, planning, and execution discipline.
Day 1 Non-Negotiables : Leadership Presence: Comfortable contributing to leadership discussions and representing the marketing function at a senior level.
Day 1 Non-Negotiables : Founder Fluency: Has worked directly with a founder before.