Responsibilities

• Paid Ad Strategy: Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions
• UGC Ad Expertise: Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates
• Analytics & Reporting: Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights
• Team Leadership: Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals
• Experimentation: Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends

Requirements

• Experience:10+ years in marketing functions with 5+ years leading performance marketing for consumer apps and/or eCommerce or D2C brands. Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram). Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram)
• Startup Experience: At least 5+ years of experience in a startup environment
• Managed a budget of $2m+ in paid search budget or $1m in paid social budget
• Track Record: Successfully scaled paid marketing while achieving ROI efficiency. Experience scaling organic traffic through content and SEO is a plus
• Leadership: Experience leading marketing teams or consulting for startups, with strong communication skills to align with CEO and finance stakeholders