Responsibilities

• Own the full marketing funnel, including strategy, planning, execution, measurement, and optimization.
• Lead marketing initiatives across paid media, SEO, content, outbound campaigns, email, and conversion optimization.
• Build and improve landing pages, tracking systems, dashboards, workflows, and marketing automation.
• Develop scalable outbound systems, including cold email infrastructure, deliverability, sequencing, and lead generation processes.
• Use AI tools and automation platforms to improve speed, output, reporting, and internal workflows.
• Partner with sales, leadership, product, and operations to align marketing with business growth goals.
• Analyze campaign performance, conversion rates, CAC, LTV, attribution, and other key metrics.
• Run experiments, identify growth opportunities, and continuously improve the GTM engine.
• Guide and support internal team members or outside vendors as needed.

Requirements

• Ideal Background
• Strong experience in growth marketing, demand generation, or performance marketing.
• Hands-on experience with Meta Ads, Google Ads, SEO, content, and outbound marketing.
• Comfortable with automation tools such as Zapier, Make, n8n, HubSpot, or similar platforms.
• Strong understanding of APIs, integrations, tracking, analytics, and marketing systems.
• Experience using AI tools such as ChatGPT, Claude, Cursor, Codex, or similar platforms to improve execution and automation.
• Ability to read, modify, or work around code with AI assistance is a strong plus.
• Familiarity with tools or languages such as SQL, Python, TypeScript, React, or BI platforms is helpful but not required.

Preferred

• Strategic enough to build the plan, but hands-on enough to execute.
• Comfortable working in a fast-moving, entrepreneurial environment.
• Highly analytical and data-driven.
• Strong communicator who can explain strategy, results, and priorities clearly.
• Detail-oriented, organized, and proactive.
• Curious, resourceful, and constantly learning.
• Able to lead people, manage vendors, and collaborate across departments.

Benefits

• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Vision insurance