Responsibilities

• Own the marketing engine that fills pipeline with high-ACV prospects and helps close deals faster.
• Build the brand authority that makes 5D the obvious and only choice for real estate firms who are slower to adopt but represent massive long-term value.
• Set the strategic direction — deciding which channels to invest in, which to kill, and how marketing resources are deployed against near-term pipeline versus long-term brand.
• Design the operational systems that make marketing repeatable and measurable.
• Be hands-on in execution, especially in year one, building the playbooks and proving the models whilst scaling a team underneath you.
• Build scalable, repeatable go-to-market engines across content, events, thought leadership, community, and digital channels.
• Own how 5D is positioned in a market where AI-native platforms are still widely misunderstood by traditional buyers — ensuring our messaging lands with clarity at every touchpoint.
• Challenge, reshape, or replace what's here with better ideas — what matters is the outcome, not adherence to this list.
• Lead Generation & Funnel Conversion: Own the marketing contribution to pipeline targets across all channels.
• Design and run demand generation campaigns that move prospects through the funnel toward qualified conversations, with tracked intent signals throughout the funnel.

Requirements

• Operator mindset: You've built marketing channels or programmes from scratch at a high-growth B2B startup — as the senior manager of Head of who was hands-on doing the work, not directing it from above. This may be your first Head of role, and you're hungry to step up and own the function, or your next Head of role where you're excited by the opportunity to work at the forefront of AI for a fast growing, global business.
• US market experience: You've marketed B2B technology to enterprise buyers in the US and understand how to build a pipeline in this market.
• Pipeline obsession: Everything you do ties back to generating qualified pipeline and revenue. You understand that marketing exists to make the business money.
• Content at scale: You have direct experience running AI-assisted or high-volume content programmes, with a strong understanding of SEO, E-E-A-T, and content operations.
• Commercial rigour: There's real budget behind this role — 5D understands that winning in AI means winning now, and that requires investment to move fast. But you'll be expected to deploy that budget with discipline, thinking in terms of ROI, cost-per-lead, and cost-per-opportunity, not vanity metrics.
• Negotiation skills: Whether with event organisers, vendors, or partners — you drive hard but fair deals and know when it’s worth walking away.
• Comfort with AI tools: You use AI natively in your work — for content creation, research, outreach, and automation. You see AI as a force multiplier, not a gimmick.
• Pace and urgency: You move fast. You don't wait for permission. You ship things at 80% and iterate rather than pursuing perfection.

Preferred

• Industry voice network: Experience cultivating relationships with analysts, thought leaders, or industry influencers in enterprise B2B or vertical SaaS — and leveraging those relationships to amplify brand reach among senior decision-makers.
• AI platform marketing experience: You've marketed an AI-native or machine learning product before and understand the unique challenges of selling cutting-edge technology to buyers who are still figuring out what AI means for their business.
• APAC market experience: Familiarity with marketing to enterprise buyers in APAC — understanding the different adoption curves, buyer profiles, and competitive dynamics across the region.
• Real estate or proptech familiarity: What matters most is your ability to quickly learn a vertical and speak credibly to a sophisticated buyer — but existing knowledge of real estate is a strong advantage.

Benefits

• 2% company-sponsored 401(k) contributions
• Company-sponsored healthcare, dental, and life insurance
• Unlimited PTO
• $100 monthly wellbeing budget
• Tailored support for exceptional challenges — this looks different for everyone, but can include contributions to: gender-affirming care; private specialist and scans for an injury; ADHD/autism diagnosis; IVF; therapy
• Enhanced parental leave: 14 weeks full pay for primary caregiver, 6 weeks full pay for secondary caregiver
• $1,000 annual training budget