Head of Marketing Enablement

Chicago, IL (Remote)

$130K/yr – $140K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Lead scalable enablement and customer training across GTM teams to accelerate product adoption and retention.

  • Drive comprehensive training programs and launch enablement for Sales, AM, and CS.
  • Must-have: 5+ years in sales enablement or related function in a B2B SaaS environment.
  • Standout: LMS ownership and AI-powered content infrastructure with cross-functional collaboration.

Job Description

Responsibilities

  • Internal Team Enablement: Design and lead a scalable, ongoing training program for Sales, Account Management, and Customer Success teams, covering: Product knowledge, positioning, and messaging across all restaurant technology solutions
  • Sales battle cards, objection handling frameworks, and competitive positioning — developed in close partnership with Product Marketing
  • New feature rollouts and product updates, ensuring GTM teams are informed and prepared ahead of each launch
  • New hire onboarding curriculum to ramp Sales, AM, and CS hires quickly and confidently
  • Ongoing reinforcement training to keep teams current as the product portfolio evolves
  • Partner with Product Marketing to: Consume competitive intelligence and win/loss insights developed by PMM, then package and distribute them in actionable, field-ready formats
  • Align all enablement content with approved messaging, positioning frameworks, and go-to-market strategy
  • Co-develop launch enablement plans for new products and major feature releases
  • Customer Training & PAR Academy: Own and manage PAR's customer-facing learning management system and training program
  • Develop and maintain a comprehensive library of customer training content including courses, certifications, how-to guides, and product walkthroughs
  • Create structured learning paths tailored to different customer roles (operators, IT, managers) and product lines
  • Drive customer adoption and product proficiency through proactive training initiatives tied to onboarding and ongoing success motions
  • Measure and report on training effectiveness, completion rates, and the impact on customer outcomes and retention
  • Continuously update content to reflect product changes, customer feedback, and evolving best practices
  • Strategy, Operations & Cross-Functional Collaboration: Establish and track KPIs for internal enablement and customer training programs
  • Build a scalable content infrastructure using AI-powered tools to produce high quality training materials efficiently and at speed
  • Collaborate with Sales leadership, CS leadership, and Product to identify knowledge gaps and prioritize enablement investments
  • Maintain a centralized, well-organized resource library accessible to all GTM team members

Requirements

  • 5+ years of experience in sales enablement, revenue enablement, customer education, or a closely related function
  • Proven track record building and scaling enablement or training programs in a B2B SaaS environment
  • Strong ability to translate complex product and technical information into clear, compelling training content
  • Experience working closely with Product Marketing to operationalize messaging and competitive content
  • Demonstrated experience managing an LMS or customer academy platform
  • Excellent cross-functional collaboration skills with the ability to influence without authority
  • Strong project management skills with the ability to manage multiple programs simultaneously
  • Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS
  • Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts
  • Prior experience managing or mentoring a team

Preferred

  • Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS
  • Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts
  • Prior experience managing or mentoring a team
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PAR Technology

PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. For more information, visit www.partech.com. PAR recruiters and hiring managers do not request personal information from applicants via email. Personal information should only be provided by applicants within PAR’s secure applicant tracking system (ATS) powered by Ashby.

Founded in 1968
New Hartford, New York, USA
2.1K employees (70 in marketing)

Salaries

Posted range

$130K/yr – $140K/yr

Taken straight from the job posting.

See all PAR Technology salaries
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Head of Marketing Enablement

PAR Technology · Chicago, IL · Remote