Head of Marketing at DriveWealth | New York, USA | $325K/yr – $360K/yr

DriveWealth

Head of Marketing

New York, USA (Hybrid)

$325K/yr – $360K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

DriveWealth seeks a senior marketing leader to own growth, executive visibility, and brand strategy across fintech and financial services.

Own data-driven growth marketing across digital channels tied to partner pipeline
Active FINRA Series 24 license
Lead executive visibility programs for the CEO and media presence

Job Description

Responsibilities

Design and execute a data-driven growth marketing strategy across owned and paid digital channels, with clear KPIs tied to partner pipeline and platform adoption
Own the corporate website as a business development asset, overseeing content strategy, SEO, messaging hierarchy, conversion optimization, and ongoing performance
Develop thought leadership content and distribution strategies that build DriveWealth's authority in embedded finance, fintech infrastructure, and global markets
Establish marketing analytics infrastructure: define reporting frameworks, attribution models, and the metrics that connect marketing activity to revenue outcomes
Develop and execute proactive earned media strategies aligned with business priorities across financial services, fintech, business, and technology press
Build and manage DriveWealth's executive visibility program, including CEO profiling, podcast and broadcast placement, and thought leadership positioning
Direct the media agency relationship, including press releases, briefing materials, spokesperson preparation, and crisis communications protocols
Secure and maintain coverage in top-tier U.S. and international outlets; manage the full media calendar with discipline and commercial intent
Develop and manage DriveWealth's annual events and sponsorship strategy, including owned events, third-party conferences, and partner-facing activations that generate pipeline
Build co-marketing programs with strategic partners that extend DriveWealth's reach across their partner ecosystems

Requirements

12+ years of progressive marketing leadership experience, with a track record that spans both technology platforms and financial services; you've built programs at scale and in regulated environments
Active FINRA Series 24 license
Strong product marketing instincts: you've taken complex, technical products to market and made them land with the audiences that matter
A growth marketing orientation; you are experienced in digital channels, performance metrics, and the analytics that connect marketing activity to pipeline and revenue
Experience leading marketing at global scale, with an understanding of how brand and product narratives must adapt across markets and geographies
Strong strategy and operations instincts: you've worked at the intersection of marketing and business strategy and know how to build the systems and processes that make teams perform
Financial services fluency; you understand how capital markets, trading infrastructure, or financial products work and can engage credibly with partners, press, and regulators
Experience in earned media and executive visibility programs; comfort supporting and preparing C-suite leaders for high-stakes media moments
The ability to lead cross-functionally across Sales, Product, Legal, and Finance, credibly and without formal authority
Exceptional written and verbal communication skills; high editorial standards and an instinct for the right narrative at the right moment

Benefits

We do our best work when we’re in the same room. To maintain the speed our partners expect, our New York and Chicago teams work in-office 4 days a week.
Competitive compensation, equity, and a 401(k) match
Full insurance coverage, wellness reimbursement, a company-provided phone, and a personal development allowance
Generous PTO, observed holidays, and extended leave

DriveWealth

2.8 Glassdoor

DriveWealth is a global B2B financial technology platform. Our core business is providing Brokerage-as-a-Service, powering the investing and trading experiences for banks, broker dealers, asset managers, digital wallets, and consumer brands. DriveWealth’s APIs provide our Partners with a modern, extensible, and flexible toolkit to develop everything from traditional investment workflows to more innovative techniques such as rounding up purchases into fractional share ownership. DriveWealth, LLC is a registered broker dealer, member of FINRA and SIPC. Visit legal.drivewealth.com for full disclosures.

Founded in 2012

New York, New York, USA

www.drivewealth.com

35% recommend to a friend

56% CEO approval