Head of Marketing - Demand Generation

USA (Remote)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid and organic demand generation and funnel conversion for a high-ticket offers business.

  • Own paid and organic demand generation across Meta, Google, LinkedIn, email/SMS, and organic social.
  • Must-have: 5+ years in performance marketing with ownership of pipeline for $3k+ offers.
  • Standout: Proven scale from mid-7 to 8 figures through paid acquisition and deep Meta ads expertise.

Job Description

Responsibilities

  • Paid and organic demand generation — Meta, Google, LinkedIn, email/SMS, organic social
  • Full-funnel conversion: opt-in → booked call → show → enrollment
  • Vendor accountability — media buyer, organic social, LinkedIn agency
  • Single-source attribution dashboard in HubSpot and Hyros
  • Weekly growth operating rhythm with Sales and RevOps

Requirements

  • 5+ years in performance marketing or demand gen — at least 3 owning pipeline for high-ticket ($3k+), call-based offers
  • Proven track record helping a company scale from mid-7 to 8 figures through paid acquisition
  • Deep Meta ads expertise — you challenge your media buyer on strategy, not just read their reports
  • Fluent in CAC, LTV, payback period, and conversion rates at every funnel stage
  • Experience in a setter/closer model — you know how to move show and close rates through marketing
  • Ships weekly. High bias for action. Thrives with real ownership.
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Founded in 2024
Round Rock, Texas, USA
12 employees

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
35.7%
Direct
42.4%
Referral
10.4%
Social
9.2%
Paid
1.6%

Headcount Trend

Current headcount: ~12