Responsibilities

• Position Siemens Healthineers as the leader in cancer care among healthcare, patient and employee communities
• Lead the Siemens Healthineers brand transition within the Varian business area , including naming architecture adherence across product lines.
• Create credible messaging and content leveraging clinical data and practices as well as product innovations to support the cancer care narrative.
• Collaborate with product marketing/management, creative, digital operations partners, and other subject matter experts to create best - i n- class tools such as podcasts, videos, and other digital tools .
• Determine and leverage placement and channel strategies, including digital marketing, social media, public relations, events, promotions, etc., that drive interest, influence and achieve growth targets and establish success criteria .
• Ensure continuity of cancer care messages are integrated into global tradeshows around the world.
• Develop, test, and execute strategic, innovative, and integrated programs to drive sales and brand management across the company’s business lines, product lines and geographic locations.
• Ensure performance metrics and tracking tools are in place to measure results.
• Lead and inspire team to think strategically and act creatively to achieve business objectives .
• Forge strong connections with Varian’s senior leaders (business unit and corporate function leaders) and internal and outside partners to effectively message the company’s successes, innovation story, strategic themes, and differentiating as the leader in cancer care

Requirements

• Bachelor’s degree in Marketing , Advertising, Communications or related field. MBA a plus
• Successful track record in senior marketing and management roles.
• Experience in a regulated device environment is needed. Medical device experience a plus
• Minimum of 15+ years successful marketing communication experience and brand management or previous experience showing the use of skills necessary to execute this position successfully
• Proven track record of building and managing high performance teams.
• Knowledge of the financial components of marketing communications management, including the building of an annual business plan, understanding of forecast accuracy, and ability to manage fiscal plan to budget
• Strong leadership skills and ability to thrive in results-oriented environment
• An affinity for current digital technologies is essential
• Ability to define problems, gather data, establish facts, and draw valid conclusions
• Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting , influencing and/or negotiating with all levels of internal and external stakeholders

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.