Responsibilities

• Develop and oversee a multi-year marketing and communications strategy that aligns with GISSV’s strategic plan, mission, and core values.
• Serve as a strategic partner to the Head of School and CAO on all matters involving public relations, reputation management, and community sentiment.
• Directly manage, mentor, and evaluate the Marketing and Communications Manager, fostering a high-performing and creative team environment.
• Architect and manage the departmental budget, ensuring high-ROI allocation across digital advertising, print collateral, and community events.
• Partner closely with the Admissions Department to design and execute data-driven lead generation campaigns that drive enrollment.
• Oversee the school’s brand architecture, ensuring all materials, publications, and online presence reflect GISSV’s style guide and professional image.
• Act as the school’s primary "Editor-in-Chief," ensuring the highest standards of bilingual (German/English) accuracy and narrative consistency.
• Define and oversee the school’s internal communication strategy, establishing the standards for tone, frequency, and platforms used to engage with the community to ensure a consistent and professional voice across all internal touch points.
• Lead the strategic development of the school’s official website, SEO/SEM architecture, and social media footprint.
• Develop and maintain the school’s crisis communication plan and serve as the primary point of contact for media inquiries.