Responsibilities

• Develop, implement, and oversee the company’s integrated marketing & communications strategy aligned with business objectives.
• Strengthen brand positioning, visibility, and reputation across all markets.
• Manage annual marketing budgets, KPIs, and departmental performance metrics.
• Lead end-to-end planning and execution of marketing campaigns (digital, social, ATL, BTL).
• Conduct market research, competitor analysis, and customer behaviour studies to guide decision-making.
• Ensure brand consistency across all platforms and communication materials.
• Oversee product launches, go-to-market strategies, and promotional initiatives.
• Drive the organization’s digital presence through online campaigns, $SEO/SEM$, content strategy, and analytics.
• Oversee social media strategy and online reputation management.
• Introduce new marketing technologies, automation tools, and digital innovation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Master’s degree or MBA is an added advantage.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
• Proven track record in brand management, digital marketing, and corporate communications.
• Experience in managing multi-disciplinary marketing teams.
• Strong analytical skills with proficiency in digital tools, CRM systems, and marketing analytics platforms.
• Experience working with external agencies and managing large-scale campaigns.

Preferred

• Strategic thinking and brand visioning.
• Expertise in digital marketing, content strategy, and analytics.
• Strong knowledge of PR, media relations, and crisis communication.
• Ability to manage complex campaigns and multi-channel marketing initiatives.
• High creativity with strong commercial awareness.
• Excellent verbal, written, and presentation skills.
• Strong leadership and people management capabilities.
• Stakeholder management and cross-functional collaboration.
• Problem-solving and decision-making skills.
• High level of professionalism, attention to detail, and organizational skills.