Responsibilities

• Grow monthly active shoppers. This is the north star.
• Own 250K+ daily emails and notifications. Optimize the funnel from notification to app to conversion. This is a massive channel and it's yours.
• Build Checkmate into the savings brand people actually talk about. Not Honey. Not a coupon site. Something shoppers are proud to use.
• Run social (TikTok, Instagram) and grow our 1.5M following with a content engine built around amplifiable moments.
• Develop influencer and creator partnerships that drive real downloads, not vanity metrics.
• Turn UGC, power users, and viral moments into compelling organic and paid creative.
• Stay ahead of culture. Know what shoppers want before they know. Position Checkmate where saving money meets being smart about it.
• Package consumer momentum for brands. 5M shoppers choosing Checkmate is a story. Tell it.
• Generate inbound interest through content, events, thought leadership, and social proof.
• Build B2B community through curated experiences and events that turn warm leads into partners.

Requirements

• 5-8 years in growth or brand marketing at a consumer tech / B2C startup
• Track record of building a consumer brand people care about, not just running campaigns
• Experience scaling social/content channels with measurable growth impact
• Bonus: hybrid B2C/B2B or eCommerce background
• Second-in-command experience (reported to CMO, VP Marketing, or founder) with proven execution
• Strategic but hands-on. You're a doer, not a delegator.
• Culturally tuned-in. You know what's trending before it trends.
• Content-native. You think in social-first formats and turn moments into content.
• Data-driven. You set KPIs, track them, and optimize relentlessly.
• Product marketing chops. You distill complexity into simplicity.
• High social EQ. You build real relationships, not transactional ones.
• Scrappy. You've done a bit of everything and know how to prioritize.

Preferred

• Bonus: hybrid B2C/B2B or eCommerce background
• Second-in-command experience (reported to CMO, VP Marketing, or founder) with proven execution

Benefits

• Healthcare + dental + vision
• 401(k)
• 4 weeks PTO + health days
• Gym membership reimbursement
• US Remote-friendly, with remote hubs in NYC and LA
• Regular offsites and team retreats