Responsibilities

• Own the marketing tech stack (HubSpot, Salesforce, GA4, CRM/lifecycle tools) to ensure accurate lead routing, attribution, and reporting
• Define and track KPIs across the full funnel — top-of-funnel, intro/trial conversion, CAC, LTV, retention, and upsell
• Stand up a continuous test-and-learn engine across creative, channel, audience, and offer — and cut what doesn't work
• Build the model that connects marketing spend to pipeline and revenue, informing budget, headcount, and channel mix
• Own the customer journey from first touch through activation, retention, and upsell — with clear segmentation, triggers, and offers at every stage
• Build, optimize, and continuously improve automated communication flows (email, SMS, push, in-product) with a high bar for personalization and measurable lift
• Oversee paid acquisition (search, social, display) in collaboration with internal team and external agencies, maintaining optimal CAC and high-intent lead flow
• Partner with Product, CS, and Sales to drive retention, NRR, and upsell through playbooks that turn clients into advocates
• Own multi-channel strategy designed to drive qualified pipeline and revenue
• Lead regional and national expansion marketing — build the launch playbook, run presale and brand-awareness campaigns, and orchestrate successful market openings

Requirements

• Roughly a decade of marketing experience in industries where brand, community, and membership engagement are central levers
• 2 direct reports management experience — prior management experience is a must
• Experience with marketing tech stack including HubSpot, Salesforce, GA4, CRM/lifecycle tools
• Strong understanding of lifecycle marketing — acquisition, activation, retention, and upsell
• Data-driven with ability to build dashboards, define attribution models, and review funnel data
• Experience bringing a brand into new markets (launch playbook, presale and awareness, market openings)
• Excellent cross-functional collaboration with Sales, Product, Operations, and Studio Leadership

Preferred

• Agency experience is a plus — but we need someone who has operated in-house and owned the P&L impact of their work.
• You have genuine fitness fluency. A personal interest in fitness and wellness, ideally as a consumer of boutique fitness.
• A personal interest in fitness and wellness, ideally as a consumer of boutique fitness.
• Experience with AI-driven content production and AI-driven search environments (AEO)

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package, including health, dental, vision, and 401k
• Opportunities for professional development and career advancement