Head of Marketing at BD4 | Atlanta, GA | $70K/yr – $90K/yr

BD4

Head of Marketing

Atlanta, GA (Remote)

$70K/yr – $90K/yrSenior Level5+ years expContract

Posted 2 months ago

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Job Summary

Own the early marketing engine to build partnerships, associations, and professional-customer sourcing while laying the foundation, budget, and programs (podcast, conferences, sponsorships) that scale as the company grows.

Channel partnerships and associations: identify, cultivate, and activate relationships that generate qualified professional buyers.
Foundation & demand programs: establish the marketing stack, budgeting, staffing, and social/podcast presence to support growth from zero.
Outbound, events, and sponsorships: evaluate and sponsor high-potential conferences and sponsorships to expand reach and pipeline.

Job Description

Review and Adjust Preliminary Strategy
Identify & Develop Channel Partner Opportunities
Research & Target Associations and Professional Organizations
Map & Activate Sources of Professional Customers
Own Social Media
Support the “Build Your Book of Business” Podcast
Find, Evaluate & Recommend Conferences, Conventions, and Sponsorships
Support the CEO Across All Things Marketing
Build the Marketing Foundation
Supporting the Resource & Staffing Plan

5–9 years in B2B marketing, with meaningful time at an early-stage startup—ideally one where you were a founding or early marketing hire
Understanding of B2C (or is it B2P?) marketing – selling to individual professionals at the start
Experience marketing to professional services audiences: attorneys, accountants, consultants, financial advisors, or similar
Demonstrated experience identifying and developing channel partner and association relationships
Hands-on experience with the marketing stack
Some exposure to budget tracking, resource planning, or working closely with leadership on marketing investment decisions

Experience marketing to professional services audiences: attorneys, accountants, consultants, financial advisors, or similar.
Experience identifying and developing channel partner and association relationships—not just executing campaigns within an existing structure
Hands-on experience with the marketing stack: you have real, in depth knowledge of the tools
Some exposure to budget tracking, resource planning, or working closely with leadership on marketing investment decisions
Bias toward building from zero and shaping a new marketing function
Podcast promotion and conference sponsorships experience would be beneficial