Responsibilities

• Own end-to-end customer acquisition strategy across both the B2C consumer brand and the B2B attorney platform.
• Manage $300K–$400K/month in paid media spend across Google Ads, Meta, TikTok, YouTube, and programmatic channels — optimizing CAC, ROAS, and lead quality.
• Build and lead a category-defining SEO function, developing content strategies that generate durable organic growth.
• Develop viral content and creative brand awareness campaigns that drive consumer attention at scale.
• Transition marketing operations from an external agency to a fully in-house function, and ultimately hire and manage your own team.
• Work closely with the CEO to allocate budget, run structured experimentation programs, and identify high-leverage growth opportunities.
• Develop the B2B marketing channel to sell legal leads and case management software to law firms.

Requirements

• 4–8 years of growth marketing experience in consumer-facing, marketplace, or fintech environments.
• Demonstrated expertise managing large paid media budgets ($300K+/month) across Google Ads, Meta, TikTok, YouTube, and programmatic platforms.
• Proven success running both B2B and B2C growth marketing campaigns with measurable ROI outcomes.
• Strong SEO leadership and content strategy experience with documented organic growth results.
• Experience transitioning marketing from an agency model to an in-house function and building a team.
• Proficiency with analytics, attribution, and A/B testing tools (e.g., Google Analytics, attribution software).
• Experience with CRM and lifecycle marketing tools to manage customer journeys.
• Eligible to work in the United States without employer visa sponsorship.

Preferred

• Background in legal, personal injury, insurance, lending, or other high-CAC consumer industries is a strong plus.