Responsibilities

• Set the strategic direction for AP marketing: what we're building, where we're going, and how the marketing engine evolves as AP scales into new programs, segments, and geographies
• Contribute to the overall AP business strategy from the marketing perspective. Participate in org-level strategic planning, identify market opportunities and risks ahead of the curve, and translate company growth objectives into the marketing plan that supports them
• Build and maintain the tactical marketing plan that progresses overall company strategy, not just campaign calendars, but a clear throughline from AP's strategic priorities to what the marketing team executes quarter by quarter
• Partner cross-functionally with Program leads, Client Experience, and other AP business leaders to surface insights, ideas, and downstream impacts that should shape marketing direction; this role cannot operate in a silo
• Partner closely with HoldCo media and other marketing leaders for cross-functional alignment on strategy and insights.
• Lead creative strategy: what gets filmed, what angles get tested, what formats get prioritized.
• Own paid platform strategy: evaluate and maintain the current platform mix (Meta, Google, YouTube, TikTok) while continuously scouting, testing, and recommending emerging channels and platforms that could create new acquisition advantages for AP
• Build and maintain the analytics and attribution infrastructure that connects front-end acquisition cost to back-end client value across the full relationship lifecycle
• Conduct deep diagnostic audits when KPIs go sideways — tracing a miss back through multiple data sources to find root cause, not surface symptoms
• Own the full AP marketing budget, not just paid media allocation, but departmental spend across headcount, tools, vendors, and production, with clear visibility into ROI and cost discipline across every line item

Requirements

• 10+ years of experience in performance marketing leadership with direct budget ownership at scale ($1,000,000+/month in paid spend)
• Proven experience managing a multi-function marketing team (not just media buyers or just creatives)
• Demonstrated understanding of CAC:LTV economics — has optimized acquisition not just for cost-per-lead but for customer quality, retention, and lifetime value
• Experience working cross-functionally with sales and customer success leadership to define ICP, align on pipeline quality, and build feedback loops between acquisition and retention data
• Deep platform fluency across Meta, Google/YouTube, and at least one of TikTok or programmatic — can audit an account structure and find what’s broken
• Proven ability to build marketing team and infrastructure from scratch or near-scratch: SOPs, reporting frameworks, team operating rhythms
• Proven ability to lead at multiple levels, managing both managers and individual contributors, setting clear expectations, developing talent, and holding the team accountable without micromanaging.
• You have built teams, not just inherited them.
• Strong creative eye with the judgment to direct ad creative production — not just approve/reject, but improve
• Active, demonstrable use of AI tools in professional marketing workflows — not theoretical interest, actual implementation

Preferred

• Experience in info-product, education, coaching, or events-based businesses is a major plus
• Strong familiarity with Hyros or comparable attribution platforms in high-spend environments
• Comfortable with project management systems and pipeline tracking
• Must be willing to aggressively experiment, test workflows, and build an AI-native marketing culture

Benefits

• We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings:
• Flexible Unlimited Paid Time Off and Company-wide Holidays
• Employer sponsored Medical, Dental, & Vision plans
• $1,950 annual Employer HSA contribution
• FSA options including dependent care
• Employee assistance program and mental health resources
• Employer match program for 401(k), eligible for both Traditional and Roth accounts
• $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
• For local or visiting team members, access to a state of the art gym at our HQ in Las Vegas
• * Benefits eligibility applies only to full-time roles.