ACN COMMUNICATIONS SERVICES LLC

Head of Marketing

Charlotte, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end marketing for a fintech startup, combining brand, content, and demand-gen to drive growth with AI-powered content and a small-employee studio model.

  • Own the brand, messaging, and go-to-market playbook in collaboration with partners to accelerate adoption.
  • Build an asset factory (web pages, decks, emails, social) and run campaigns with a scalable training-and-partner program.
  • Leverage AI and a freelancer network to produce high-impact assets quickly while measuring impact and optimizing performance.

Job Description

  • Define and manage the company’s brand voice, visual identity, and messaging across all channels.
  • Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
  • Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.
  • Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
  • Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
  • Write compelling copy for all channels: web, email, social, and product materials.
  • Leverage AI for video scripting, short-form video editing, and motion graphics when needed.
  • Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
  • Develop product brochures and other sales aids to enhance sales effectiveness.
  • Measure web traffic to identify opportunities to improve conversion rate.
  • Measure online and mobile platform activities to understand customer behavior.
  • Drive SEO/SEM strategy and execution to grow organically.
  • Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products.
  • Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services.
  • Own campaigns targeting existing customers to elevate engagement and loyalty.
  • Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations.
  • Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed.
  • Ensure freelance work is on-brand, on-deadline, and within budget.
  • Build a reliable bench of creative talent that can flex with company needs.
  • Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities that deliver regular performance reports to leadership with clear metrics and recommendations.
  • 5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
  • Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
  • Strong graphic design skills; comfortable producing professional assets independently.
  • Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
  • Excellent written and verbal communication skills with a strong editorial eye.
  • Experience managing freelancers or external creative vendors.
  • Data-driven mindset with the ability to interpret analytics and optimize accordingly.
  • Self-starter with high ownership mentality — you don’t wait to be told what to do.
  • Experience in fintech, financial services, digital banking, payments or similar.
  • Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
  • Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
  • Basic video editing or short-form video production experience.
  • Knowledge of SEO/SEM best practices.
  • Prior experience as a one-person or small-team marketing department.
  • Outsized ownership and impact — your work will be seen and felt company-wide.
  • Freedom to build the marketing function your way, with leadership’s full support.
  • Opportunity to grow into a marketing leadership role as the company scales.
  • A fast-moving, collaborative team that values initiative and creative thinking.
  • Front-row seat to the fintech industry with exposure to payments, lending, or digital finance innovation.