Head of Lifecycle Marketing, Shopbop at Shopbop | New York, USA | $156K/yr – $211K/yr

Head of Lifecycle Marketing, Shopbop

New York, USA (On-site)

$156K/yr – $211K/yrSenior Level6+ years expFull time

Posted 6 months ago

Job Summary

Lead lifecycle marketing across Email, Push, and App for Shopbop, shaping strategy, personalization, and budget with cross-functional collaboration.

Own end-to-end lifecycle programs and channel strategy
Must-have: 6+ years in marketing and 4+ years in management
Standout: Salesforce experience and vendor management signals

Job Description

Responsibilities

Define comprehensive strategic vision for Email, Push notifications, and App channels aligned with Shopbop’s business goals and growth targets.
Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, strategic testing, and optimization
Lead strategic planning, forecasting, and goal-setting across channels, providing executive-level insights and recommendations.
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Lead customer journey mapping and segmentation strategies to improve targeting and relevancy of campaigns
Champion innovation and platform enhancements to enable advanced capabilities
Collaborate on the evolution of customer loyalty initiatives, improving program value and driving engagement across customer segments
Design framework for testing, measuring, and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
Maintain a high bar for marketing creative and copy across all messaging touch points

Requirements

6+ years of professional non-internship marketing experience
Bachelor's degree or equivalent
4+ years of management experience
Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
Experience using analytics platforms and advanced Microsoft Excel and Office skills
Strong analytical and problem-solving skills
Highly organized, excellent attention to detail while seeing the big picture
Excellent communication (written and verbal) and interpersonal skills
Experience managing 3rd party vendor relationships
Comfortable leading presentations and communicating with senior leadership

Preferred

Experience using SQL to pull data and metrics to deliver reports
Experience working in an online fashion setting
Strong interest in and familiarity with fashion
Experience with SMS marketing
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Benefits

Health insurance (medical, dental, vision, prescription)
Basic Life & AD&D insurance and option for Supplemental life plans
EAP, Mental Health Support, Medical Advice Line
Flexible Spending Accounts
Adoption and Surrogacy Reimbursement coverage
401(k) matching
Paid time off
Parental leave

Shopbop

Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers. Shopbop debuts new arrivals, compelling editorial content and styling guidance daily. Shopbop provides world-class customer service, fast, free global shipping worldwide and free returns in the U.S. and Canada.Shopbop is at the cutting edge of e-commerce, and we are driven to be the daily destination inspiring fashion worldwide, merging a comprehensive brand list and strong editorial perspective with an easy-to-shop, sure-to-delight user experience.Acquired in 2006, BOP LLC is a subsidiary of Amazon.com, Inc., the world’s largest online retailer. Offering an enhanced customer experience, Shopbop | East Dane is a globally recognized and trusted fashion retailer that sells only quality, authentic contemporary and designer merchandise.

Founded in 2011

Madison, Wisconsin, USA

708 employees (148 in marketing)

www.shopbop.com