Responsibilities

• Repeat — repeat-booking rate, guest LTV, and direct demand from the existing base. Creative solutions to get customers to change their booking behavior.
• Voice of the guest — a standing cadence of guest calls, every review, every ticket.
• Proactive problem-solving — patterns from calls and tickets become shipped fixes, not a spreadsheet.
• Ops partnership — every guest message (confirmation, arrival, mid-stay, maintenance, post-stay) is timely, on-brand, and coordinated with what’s actually happening inside the unit.
• In-unit hospitality — welcome moments, local guides, and physical brand details inside the unit that show up in reviews and on social.
• Post-stay and win-back — sequences that bring guests back without begging. Lapsed-guest reactivation that earns its keep, not discount spam.
• Loyalty — a program that rewards repeat behavior and measurably changes it.
• CRM stack and segmentation — hands-in-the-tool in Hubspot and ZoomInfo. Rebuild segmentation from first principles so every message goes to the right guest in the right voice.
• AI-native execution — use Claude, Braze AI, and whatever comes next to generate copy, build journeys, personalize, and move 5–10x faster than a traditional lifecycle team.
• Experimentation — a continuous backlog of holdouts and incrementality tests across audiences, channels, and offers. Kill what doesn’t work. Scale what does.
• B2B and partner demand — extend the same lifecycle playbook to corporate housing buyers (travel managers, relocation, HR) and apartment partners (owners and operators).

Requirements

• 6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered
• Hands-on operator in HubSpot (our current stack)
• Exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo
• Data fluency and ability to evaluate campaign results without waiting for a data analyst
• Genuine AI fluency with daily use and opinions on impact
• Experimentation discipline with pre-registered hypotheses
• Commercial instinct and ability to defend a repeat-driven margin story
• High ownership and preference for shipping iterations over perfection

Preferred

• Exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo
• Experience managing lifecycle for B2B or corporate housing buyers
• Experience with AI-driven copy generation, journey building, and experimentation

Benefits

• Solid compensation package + stock options
• Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• We’ve got you covered with a 401(k) plan and access to ImmediatePay
• Feel relaxed with super generous PTO policy
• Opportunities for upward mobility - we want you to grow with us!
• Travel perk: $750 USD annually in Landing Stays