Head of Lead Generation at MotivatedSellers.com | USA

Head of Lead Generation

USA (Remote)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive high-volume paid media campaigns across major channels, owning strategy and scaling profitable performance.

Own paid media strategy and execution across Google, Display, Meta, YouTube, Bing, and native platforms.
Must-have: 5+ years running high-volume lead-gen campaigns.
Standout: 7-figure ad spend management with dynamic budget shifts based on performance.

Paid Media Strategy & Execution — Google Search, DemandGen, Display, Meta, Bing, YouTube, etc...
Performance Analytics — Own CPL, conversion rates, and ROAS across all channels
Budget Allocation — Manage 7-figure ad spend and shift budgets dynamically based on performance
Testing & Optimization — Run structured A/B tests on creative, landing pages, offers, and audiences
Testing and scaling new traffic sources and angles

5+ years running high-volume lead generation campaigns (real estate, insurance, financial services, or similar verticals a strong plus)
Deep expertise across Google Ads, Display, Meta Ads, YouTube, Bing, and native ad platforms.
Strong analytical skills — you can reverse-engineer targets from a P&L and build a media plan around them
Experience managing significant ad budgets ($300K+/month preferred)
Ability to think strategically AND execute — this is a builder role
Comfortable in a fast-moving, performance-obsessed environment