Responsibilities

• Develop and execute a comprehensive lead generation and demand marketing strategy, aligned with company GTM priorities (E&S, Specialty, Captives).
• Launch and optimize Account-Based Marketing (ABM) campaigns targeting key accounts.
• Own digital marketing strategy and execution, including SEO, paid media, PPC, and LinkedIn marketing.
• Manage marketing automation programs (HubSpot, Salesforce, Apollo etc.), optimizing lead nurturing, scoring, and attribution models, working closely with the Sales Ops team.
• Build multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
• Launch full-funnel marketing performance dashboard and define lead gen KPIs.
• Partner with Sales, Sales Ops, Product Marketing, Comms and Events Marketing teams to ensure cross-functional alignment and campaign execution.
• Manage external agencies and contractors as needed to scale campaigns efficiently.
• Lay the foundation for a high-performing lead generation team, including hiring and managing junior team members (Performance Marketing Specialist, etc.).

Requirements

• 7+ years of experience in B2B demand generation and digital marketing roles, ideally in B2B fintech, insurtech, and SaaS.
• Proven success with ABM programs, SEO/SEM, paid media, and marketing automation platforms.
• Strong analytical skills, with the ability to build and interpret dashboards and performance reports.
• Hands-on experience with Salesforce, HubSpot (or similar CRM/marketing automation platforms).
• Collaborative and cross-functional mindset — must thrive in a fast-paced, high-growth environment.
• Exceptional communication skills, attention to detail, and strategic thinking.
• Prior experience in the insurance, fintech, or SaaS ecosystem preferred.

Preferred

• Experience building a team is a plus

Benefits

• 2 days of volunteering leave
• Recruitment referral fees of $1,000
• Medical Insurance
• Basic life & AD&D insurance
• Access to our mental health therapy partner Oliva wellbeing platform
• Sabbatical - after 5 years
• Addition day's annual leave
• Sick Leave - 5 days
• Annual leave - 20 days
• Maternity leave
• Paternity leave
• Voluntary Critical Illness and accident Insurance (employee paid)
• Employee Assistance Program
• Ongoing learning & development
• Commuter Benefits