Responsibilities - Lead integrated marketing planning across client segments, channels, products, and strategic campaigns. - Develop and execute integrated campaigns that support Lord Abbett’s growth priorities. - Oversee client and channel marketing across email, web, social, events, content distribution, sales enablement, and relationship marketing. - Translate business, brand, product, investment, and distribution priorities into audience-led marketing plans. - Build campaign briefs, content architectures, channel plans, activation calendars, sales enablement plans, and measurement frameworks. - Define the role of each channel and ensure content is adapted appropriately by audience, channel, and stage of engagement. - Optimize workflows and processes to ensure efficient and effective campaign management and measurement - Partner with Sales and Strategic Relationships to ensure campaigns are actionable in the field and aligned with advisor, client, platform, and intermediary opportunities. - Partner with Digital Experience and Data and Analytics to improve segmentation, journey design, campaign deployment, tracking, reporting, and optimization. - Establish KPIs, dashboards, and post-campaign readouts to assess performance and identify opportunities for improvement. - Lead, coach, and develop a team of approximately five marketing professionals. - Improve planning processes, workflows, prioritization, governance, and execution discipline. - Manage external agencies and vendors as needed. - Partner with Compliance and Legal to ensure materials are reviewed efficiently and meet applicable regulatory standards. Requirements - 10+ years of marketing experience, preferably in asset management, wealth management, financial services, or another regulated environment. - Experience developing and executing integrated campaigns across content, digital, email, social, paid media, events, and sales enablement. - Strong understanding of asset management audiences, including financial advisors, RIAs, intermediary platforms, institutional investors, consultants, and strategic partners. - Proven ability to translate business priorities into actionable marketing strategies and execution plans. - Experience leading teams and influencing cross-functional stakeholders in a matrixed environment. - Strong project management, communication, writing, presentation, and analytical skills. - Familiarity with CRM, marketing automation, audience segmentation, nurture journeys, campaign measurement, and dashboarding. - Ability to operate as a hands-on player-coach in an evolving marketing environment. Nice to have Benefits - competitive total rewards package - retirement plans - competitive health and well-being plans