Responsibilities

• Develop and lead global, multi-channel marketing campaigns aligned to firm priorities, fundraising objectives, and brand strategy.
• Translate enterprise narratives into integrated programs spanning paid, owned, and earned channels.
• Ensure consistent messaging and creative excellence across regions, business segments, and investment strategies.
• Partner closely with Brand, Communications, and Investment Teams to align campaign ideation with firm positioning.
• Integrate thought leadership, product marketing, and corporate storytelling into cohesive 360° activation strategies.
• Maintain rigorous brand governance while enabling creative innovation.
• Oversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms.
• Establish performance frameworks and KPIs to measure engagement, brand lift, and business impact.
• Optimize media allocation and channel mix to drive efficiency and ROI.
• Develop campaigns tailored to a range of investor types from institutional to wealth channel (advisors, UHNW/HNW individuals, family offices) institutional investors, private wealth channels, consultants, and portfolio company stakeholders.
• Demonstrate fluency in private markets offerings and concepts to ensure strategic alignment with fundraising cycles and product launches.
• Lead end-to-end campaign execution from ideation through launch and post-campaign analysis.
• Oversee agency partners and internal teams to ensure seamless delivery.
• Implement structured planning, budget management, and reporting processes.