Head of Influencer and Creator Partnerships (Founding, Equity + Performance)

San Francisco, CA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive end-to-end creator partnerships for a DTC coffee subscription, mainly on Instagram, with optional TikTok support.

  • Own partnerships from outreach to attribution with clear briefs.
  • Must-have: direct-to-consumer creator partnerships experience owning briefs and results.
  • Standout: structured deals, credible attribution, and a process-first partner framework.

Job Description

Responsibilities

  • Scouting, outreach, and creator and affiliate partnerships you originate and manage end to end, with Instagram as the primary surface and TikTok when the partnership calls for it.
  • Creative briefs you build with each creator, marketing, and brand : one thread, early alignment, written so everyone can move without a slow handoff queue.
  • Deal structure, tracking, codes or links, and the operational hygiene that makes attribution credible.
  • Pipeline reporting and post-mortems on campaigns and cohorts.
  • Tiering partnerships from product-for-content through paid where it makes sense for us.
  • A respectful, process-first stance toward roasters and partners. We earn trust slowly.

Requirements

  • Direct-to-consumer (DTC) experience: you have run creator or influencer partnerships for a DTC brand , not only as an agency pass-through unless you owned the relationship, the brief, and the results end to end.
  • Consumer goods background (ideal): subscription, food and beverage, home, or other consumer goods where product truth, retention, and brand trust matter as much as reach.
  • You have shipped creator or influencer partnerships where the work was brand-aligned and high quality , not commodity volume, and where you could show measurable outcomes in DTC (consumer goods experience is a strong plus).
  • You are comfortable on Instagram as the primary surface and can extend or adapt plans for TikTok when the partnership calls for it.
  • You think in collected revenue and retention, not vanity reach alone.
  • You can explain how you attributed outcomes without hand-waving.
  • You stay organized when fifteen threads are moving at once.
  • Your briefs and agreements read like something a small team would send: plain language for creators and for us, easy to scan, no filler.
  • A degree in marketing, communications, business, media, or a related field. Equivalent experience built through partnerships you can reference is welcome.

Nice to have

  • genuine curiosity about coffee, how it is sourced and roasted, and how people brew at home. It shows up in how you brief creators and who you choose to work with.

Benefits

  • Complimentary Origin & Story subscription while you are on the founding team.
  • Employee pricing on brewing equipment we offer (details in your offer letter).