Responsibilities

• Identify, recruit, and build relationships with micro-, mid-tier, and macro-influencers and content creators across streetwear, sneaker, music, sports, and gaming communities
• Own end-to-end campaign execution: outreach, negotiation, briefing, contracting, content approval, and posting schedules
• Manage the influencer gifting, UGC and paid partnerships program, including product selection and mailer coordination for sneaker drops and collab releases
• Track, analyze, and report on campaign performance (reach, engagement, conversion, and ROI), using insights to refine future strategy
• Manage influencer budgets and negotiate rates and usage rights for content
• Build and maintain an organized influencer CRM/database of active and prospective partners
• Coordinate whitelisting, content repurposing, and usage rights for owned social and paid media channels
• Stay ahead of platform trends (TikTok, Instagram Reels, YouTube Shorts) and surface new creators, athletes, and artists worth partnering with
• Collaborate cross-functionally with Social, Creative, PR, and Retail teams to align influencer activity with product drops, collabs, and in-store activations
• Represent the brand at sneaker releases, events, and influencer trips as needed

Requirements

• 2–4 years of experience in influencer marketing, social media, or brand partnerships, ideally in streetwear, sneakers, or lifestyle/entertainment
• A strong network and working knowledge of the influencer landscape across Instagram, TikTok, and YouTube
• Excellent relationship-building, negotiation, and communication skills
• A track record of managing multiple ROI driven campaigns simultaneously with strong organization and follow-through
• Comfort with performance data — you can read a campaign report and know what to do next
• Experience with influencer marketing platforms (e.g., GRIN) is a plus
• Genuine passion for streetwear, sneaker culture, hip-hop, and pop culture — you know who's next before they blow up
• Based in or able to work hybrid from the Los Angeles area

Preferred

• Experience with influencer marketing platforms (e.g., GRIN) is a plus

Benefits

• Competitive salary and comprehensive benefits (medical, dental, vision)
• Generous employee discount across the a.k.a. Brands portfolio
• A collaborative, culture-first team in a fast-growing streetwear company
• Hybrid flexibility with access to our flagship store and content studio