Head of GTM Programs

San Francisco, CA (Hybrid)

$360K/yr – $540K/yrSenior LevelFull time

Posted 5 days ago

Job Summary

Own and scale global GTM programs and content, align across sales, marketing, partnerships, and customer success, and measure impact to drive adoption and productivity.

Job Description

Responsibilities

  • Build the global GTM programs function from scratch, working with GTM and revenue operations leadership to define priorities and a roadmap for your first year
  • Design and maintain a scalable set of GTM content and playbooks that teams actually use, and keep them current as products, messaging, and the market evolve
  • Establish a single, well-organized source of truth for GTM content, with clear ownership and version control across global teams
  • Drive alignment across sales, marketing, partnerships, and customer success so that programs work end-to-end rather than optimizing for one function at another's expense
  • Use feedback and performance data from across GTM to continuously identify gaps and refine programs and content
  • Define success metrics for new programs — adoption, time-to-value, and productivity impact — and report on them regularly
  • Partner with regional GTM leaders so that global programs reflect the realities of different markets and segments

Requirements

  • Experience building or scaling go-to-market programs, content, or productivity initiatives within a B2B organization
  • A track record of designing and launching playbooks or content that go-to-market teams adopted and used
  • Experience partnering directly with multiple go-to-market functions — such as sales, marketing, partnerships, or customer success — and with revenue operations to identify and solve productivity gaps
  • Experience leading cross-functional programs end-to-end with a high degree of autonomy
  • Experience writing clear, concise go-to-market content or playbooks for use by others

Preferred

  • Experience building a GTM programs, sales programs, or enablement function from scratch, ideally during a period of rapid company growth
  • Experience supporting a global or multi-region go-to-market organization
  • Background in AI, machine learning, or other emerging technology sectors
  • Experience using data to evaluate program effectiveness and to influence go-to-market and revenue operations leadership

Benefits

  • generous vacation and parental leave
  • flexible working hours
  • lovely office space in which to collaborate with colleagues
  • optional equity donation matching
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Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021
3K employees (168 in marketing)
82% recommend to a friend

Salaries

Posted range

$360K/yr – $540K/yr

Taken straight from the job posting.

See all Anthropic salaries

Funding

Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago

Funding History

  • Feb 2026
    Series G • $30B
  • Sep 2025
    Series F • $13B
  • May 2025
    Debt Financing • $2.5B

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Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3K

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Head of GTM Programs

Anthropic · San Francisco, CA · Hybrid