This is a role posted by Reval Recruiting on behalf of a client Head of Growth Location: Austin, Texas Workplace: Hybrid Employment Type: Full-time This role is posted on behalf of the following client: An Austin-based AI-powered communication and business management platform built for home service contractors across HVAC, plumbing, electrical, roofing, restoration, and pest control. The company has strong product-market fit with underserved, paper-based contractors, a proven paid sales motion, and is now building a freemium mobile product-led growth engine. The business is backed by experienced operators and investors who have founded and exited companies and understand what strong PLG execution looks like. Role Overview The Head of Growth will own the end-to-end product-led growth funnel, from app store discovery to free signup, activation, viral loop mechanics, and free-to-paid conversion. This is a builder role and the first dedicated growth hire focused on architecting and executing a freemium mobile growth motion from scratch. This role reports to the VP of GTM and will work closely with product, engineering, and executive leadership. The opportunity is to design the PLG architecture at the architecture moment: before the flywheel, before the first 1,000 freemium users, and before the referral loop is built. Applicants must be authorized to work in the United States without sponsorship now or in the future. Visa sponsorship is not available for this role. What You'll Do - Own freemium funnel architecture, including activation events, feature gates, upgrade triggers, and self-serve conversion paths. - Partner with product to design an in-app onboarding experience that gets users to value in under 5 minutes. - Build and optimize viral loop mechanics, including referral programs and branded network effects. - Design and run behavior-triggered email and SMS lifecycle sequences tied to in-app signals. - Own app store optimization, including keyword strategy, listing copy, screenshots, ratings, and review velocity for iOS and/or Android. - Define and track mobile growth metrics such as activation rate, D7/D30 retention, referral k-factor, and free-to-paid conversion rate. - Run A/B tests across onboarding flows, upgrade prompts, lifecycle messaging, and app store listing elements. - Build and prioritize the growth experimentation roadmap, communicating progress to leadership and investors. - During the first 30 days, audit the current app store presence and activation flow, define the activation event, instrument baseline funnel analytics, and interview paper-based contractors. - During days 31–60, ship optimized ASO updates, launch the first onboarding A/B test, design the referral program architecture, and build the first lifecycle upgrade sequence. - During days 61–90, launch the referral program to beta users, present the growth model and quarterly plan to leadership, own weekly growth metrics reporting, and drive acquisition and activation of 50+ freemium users. Who You Are - 3+ years of experience in a PLG-specific growth role, with direct ownership of freemium or free trial mechanics. - Hands-on experience building or running a referral or viral loop program with measurable k-factor results. - Fluent in activation funnel design, including defining an activation event, instrumenting it, and optimizing toward it. - Experienced in app store optimization, with ownership of ASO for at least one iOS or Android app. - Skilled in lifecycle and behavior-triggered messaging, including upgrade sequences tied to in-app event triggers. - Metrics-oriented, with fluency in activation rate, D7 retention, CAC payback, referral k-factor, and free-to-paid conversion rate. - Experienced in B2B SaaS or vertical SaaS; experience selling to SMBs or trade contractors is a strong plus. - Comfortable building without a playbook and creating growth infrastructure from scratch rather than only optimizing an existing funnel. - Experienced with Amplitude, Mixpanel, or equivalent product analytics tools. - Founder, early-stage startup, or zero-to-one growth experience is a strong signal. - Motivated by owning outcomes, defending strategy with data, and building the product-led motion rather than focusing primarily on demand generation, paid acquisition, CPCs, or MQL volume. Compensation Salary: $120,000 - $145,000 per year