Head of Growth, Purist

Responsibilities

• Own Purist's overall digital growth strategy across DTC and Amazon.
• Build growth plans around revenue, contribution margin, CAC, LTV, MER, ROAS, AOV, conversion rate, repeat purchase rate and retention.
• Establish clear CAC and payback targets by channel, campaign and customer cohort.
• Develop forecasting models that connect marketing investment to revenue and profitability.
• Identify the highest-leverage growth opportunities and allocate resources accordingly.
• Create clear weekly and monthly reporting that explains not just what happened, but why it happened and what we should do next.
• Own strategy and performance across Meta and other paid digital acquisition channels.
• Establish a disciplined creative testing and campaign experimentation framework.
• Partner closely with brand, creative, influencer and affiliate teams to turn great content into scalable performance creative.
• Evaluate performance beyond platform-reported ROAS using blended CAC, MER, incrementality, contribution margin and LTV.

Requirements

• 7–12+ years of experience in growth, e-commerce, performance marketing or digital commerce.
• Meaningful experience scaling a digitally native consumer brand.
• Deep understanding of DTC e-commerce and Shopify.
• Strong hands-on knowledge of Meta advertising and performance marketing.
• Meaningful experience with Amazon advertising and Amazon marketplace strategy.
• Demonstrated success improving CAC, conversion rate, AOV, retention and LTV.
• Strong understanding of attribution and the limitations of platform-reported performance.
• Experience building and executing CRO and A/B testing programs.
• Strong analytical and financial acumen.
• Experience with subscription or high-repeat-purchase consumer products.

Preferred

• Experience in supplements, nutrition, wellness or CPG is highly preferred.

Benefits

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)
• 5 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment