Head of Growth & Performance Creative

USA (Unknown)

$225K/yr – $250K/yrSenior LevelFull time

Posted 6 days ago

Job Summary

Owns Meta growth and performance marketing for a US DTC brand, leading media scaling, creative systems, and building the growth team across analytics, creative, editors, and designers.

  • Owns Meta growth strategy and budget efficiency
  • Builds and leads the internal growth team
  • Drives forecasting, reporting, and cross-functional collaboration

Job Description

Responsibilities

  • Meta / Facebook acquisition
  • US DTC growth strategy
  • Media scaling and budget allocation
  • CAC, MER, ROAS, LTV and contribution margin
  • Performance creative strategy
  • Creative testing systems and velocity
  • UGC and creator acquisition
  • Landing pages and CRO
  • Growth forecasting and reporting
  • Building and leading the internal growth team

Requirements

  • Personally managed substantial Meta spend
  • Scaled customer acquisition in the US
  • Strong hands-on knowledge of Meta Ads Manager
  • Experience with high-growth DTC consumer brands
  • Deep understanding of CAC, LTV and contribution economics
  • Experience scaling spend while maintaining efficiency
  • Strong direct-response creative instincts
  • Built structured creative-testing systems
  • Worked closely with editors, designers and creators
  • Built or managed a performance marketing team

Preferred

  • Experience in food, beauty, wellness, household, apparel or other physical consumer products is highly relevant.

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$225K/yr – $250K/yr

Taken straight from the job posting.