Responsibilities

• Creative Direction: Own the visual narrative of the brand by ideating and executing photoshoots. From high-level mood boarding and art direction to the gritty logistics of scouting talent and managing on-set production, ensuring every asset is engineered to convert.
• Growth Strategy: Craft and execute the roadmap to take our e-commerce revenue from zero to $250k.
• Paid & Organic Acquisition: Take full ownership of Meta, TikTok (Shop), and Google Ads. You’ll manage everything, the creative, budget, testing, and scaling.
• UGC: Identify and manage our network of UGC creators. You’ll script the hooks, brief the talent, and use tools like CapCut/Canva to turn raw footage into high-converting ads.
• The Shopify Engine: Optimize our site for conversion (CRO), manage apps, and ensure the customer journey is seamless.
• Retention Marketing: Build the Klaviyo (Email/SMS) ecosystem from scratch to maximize LTV.
• Founder’s Right Hand: Assist with high-level business planning, retail pitch decks, and whatever else it takes to win.

Requirements

• D2C Veteran: 5+ years of experience in D2C (Beauty/Skincare/Wellness preferred).
• You've been in the trenches of a scaling startup and know how to sell a physical product online.
• High-End Aesthetic & Brand Taste: You have an elite eye for "the look." You understand that in skincare, the brand is the moat. You know how to direct high-end photography and video that feels premium, modern, and cohesive without needing an outside agency.
• Data-Driven Growth Architect: You are "full-stack" and technical. You live in Meta Ads Manager, TikTok Shop, Shopify Analytics, and Klaviyo. You don't make decisions based on "vibes", you make them based on ROAS, CAC, and conversion data.
• Owner Mentality: You don’t ask for a task list; you provide a progress report. You are a self-starter who sees a hole in the business and fills it before being asked.
• Scrappy & Fast: You understand the "Founding Hire" pace. You’d rather ship a high-potential test today than a "perfect" campaign in two weeks.

Benefits

• Freedom: We are a results-only environment. You own your schedule and your strategy.
• Product: Unlimited skincare for you and your household.