Responsibilities

• Growth strategy across the company: acquisition, conversion, retention, lifecycle, and the channels we haven't fully unlocked yet (outbound, SEO, AEO, referrals, etc.). You'll be hands-on for the first 6 months, and build out a team of 2 ICs initially. A broader scope may be available for more senior candidates.
• Scale and improve our existing paid acquisition (Google and Meta focus). Much of the plumbing exists; the optimization layer on top is where you add value.
• Build outbound, SEO, AEO, referral, and lifecycle motions.
• Improve conversion and activation across a multi-step lead-to-active funnel.
• Run a high-cadence experimentation program with real rigor on incrementality and forecasting, with support from engineering.
• Hire and develop a small, high-leverage growth team.
• We're AI-pilled and going deeper every day. We expect you to use LLMs for content systems, creative iteration, and internal tooling as default ways to ship faster and better.

Requirements

• You've led growth at a startup or high-growth tech company, ideally DTC, fintech, or marketplace.
• You've personally executed performance marketing, not just managed people who did.
• You understand attribution, value-based bidding, and signal pipelines deeply.
• You're comfortable being the primary growth person in the room for the first several months before hiring.
• You have strong product intuition and want to influence pricing, packaging, messaging, and onboarding alongside marketing. This won't be a main focus but we’re open to your fresh perspective.

Preferred

• Bonus: you're a landlord or real estate investor, or you've operated in fintech or marketplace.

Benefits

• health benefits and flexible time off.