Zicasso

Head of Growth Marketing

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive multi-channel paid growth for high‑AOV, high‑consideration B2C with MMM‑based decisioning and P&L influence.

  • Own MMM-based attribution, budget allocation, and pipeline impact across search, social, and programmatic.
  • Must-have: 10+ years in growth or performance marketing with multi-million budgets and MMM/incrementality experience.
  • Standout: Leads a 4–6 person growth team and communicates impact to execs.

Job Description

Responsibilities
  • Own the top-down quantitative view of all paid media. Use Media Mix Modeling (MMM) and incrementality testing to directly inform three decisions the executive team cares about: how we allocate budget across channels and funnel stages, how we forecast pipeline quality and volume, and how marketing feeds into revenue planning.
  • Design an attribution approach that combines MMM, lift studies, geo-holdouts, and platform-level tests into a defensible, multi-layered view and make the measurement case for upper-funnel investment in programmatic, YouTube, and brand.
  • Partner with Data Science to translate business goals into data requirements, and turn models into actions the paid media team executes against.
  • Own Google strategy as our primary growth channel: intent segmentation, the Performance Max / Search / manual tradeoff, and feeding LTV and offline conversion signals back into Smart Bidding. Scale without eroding lead quality.
  • Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic (StackAdapt, The Trade Desk, or similar). Develop retargeting and lead-nurture for high-intent travelers who don’t convert on first touch, and lead landing-page and lead-flow CRO in partnership with product.
  • Build a structured experimentation pipeline where every test (creative, audience, landing page, channel, bid strategy) is logged, measured against a pre-registered hypothesis, and tied to a downstream investment decision. The goal is a system, not a backlog of one-off tests.
  • Lead our growth team of 4-6. Set the analytical guardrails for the team’s day-to-day platform decisions; you should be able to review a campaign audit, a bidding strategy, or an experiment readout and know whether the rationale holds up.
  • Define success not just as hitting performance targets but as elevating specialists into strategic operators: people who can own a P&L-adjacent decision, defend it with data, and connect their channel work to company outcomes.
  • Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.