Responsibilities

• Own the company’s end-to-end growth strategy across the full user lifecycle including acquisition, activation, engagement, retention, and monetization.
• Lead demand generation and growth marketing programs across channels including paid acquisition, SEO, partnerships, product-led growth, lifecycle marketing, and community.
• Develop and execute go-to-market strategies for new product launches, features, and pricing initiatives in partnership with product and engineering teams.
• Build and manage a structured experimentation framework to optimize acquisition channels, onboarding flows, conversion funnels, and retention strategies.
• Establish growth analytics and reporting systems including attribution models, funnel analysis, and performance dashboards.
• Collaborate with product and engineering teams to integrate growth mechanisms directly into the product experience.
• Develop lifecycle marketing programs that improve onboarding, engagement, and long-term user retention.
• Translate growth performance data into clear insights and strategic recommendations for the executive team.

Requirements

• 12+ years of experience in growth marketing, demand generation, product marketing, or related leadership roles within technology or digital product companies.
• Proven track record building and scaling growth programs that drive user acquisition, activation, retention, and revenue growth.
• Experience operating in product-led growth environments with a strong understanding of user funnels, activation metrics, and lifecycle frameworks.
• Strong analytical and experimentation mindset with experience using data to drive decision-making and optimization.
• Hands-on experience managing multiple growth channels including paid media, SEO, lifecycle marketing, partnerships, and organic growth strategies.
• Experience collaborating closely with product and engineering teams to align growth initiatives with product development.
• Familiarity with modern marketing and analytics tools such as GA4, Mixpanel, Amplitude, HubSpot, Segment, or similar platforms.
• Working knowledge of AI-driven marketing tools, automation platforms, and data-driven personalization strategies.

Preferred

• Experience working in SaaS, creator platforms, marketplaces, or digital media platforms.
• Experience supporting both B2C self-serve products and B2B platform users.
• Experience working in startup or high-growth technology environments.