Responsibilities

• Scale the Growth Engine: Own the transition from 7-figure to 9-figure ARR. Architect the systems, attribution models, and team structures needed to sustain 10x growth.
• Full-Funnel Ownership: Optimize the entire subscription journey—from top-of-funnel acquisition (Paid, Organic, Viral) to activation, retention, and referral loops.
• Data-Driven Experimentation: Establish a high-velocity testing culture. Run dozens of experiments monthly across creative, landing pages, pricing models, and onboarding flows.
• Performance Marketing: Manage and scale monthly budgets across Meta, Google, TikTok, and emerging channels, maintaining strict LTV/CAC efficiency.
• Product-Led Growth (PLG): Partner with the Product team to bake "growth loops" directly into the Truthly interface, turning users into advocates.
• Lifecycle & Retention: Build a world-class CRM and lifecycle strategy to maximize LTV and reduce churn, ensuring the "leaky bucket" is sealed.

Requirements

• The Scaler: You have a documented track record of scaling subscription apps from $XM to $100M+ ARR . You understand the nuances of the subscription economy (Trial-to-Paid conversions, annual vs. monthly cycles, and cohort analysis).
• Analytical Rigor: You live in the data. You are comfortable with SQL or advanced BI tools to find the signal in the noise.
• Creative Intuition: You understand that growth isn\'t just math—it’s psychology. You can steer creative direction that resonates with the core "Truthly" brand value of transparency and trust.
• Seed-Stage Mindset: You are a "Player-Coach." You are happy to write the ad copy and set up the pixels today, while hiring a world-class team tomorrow.

Preferred

• 3+ years of hands-on growth marketing experience, specifically in B2C or consumer subscription apps .
• Proven experience managing multi-million dollar annual budgets with positive ROI.
• Deep expertise in Attribution & Measurement (navigating the post-iOS14 landscape).
• Experience in AI-driven products is a massive plus.