Head of Growth Marketing

Phoenix, AZ (On-site)

$75K/yr – $150K/yrSenior Level7+ years expPermanent

Posted 4 months ago

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Job Summary

Lead growth marketing to generate qualified inbound leads and manage the full funnel for a tax advisory firm.

  • Own the growth engine: paid, content, email, and CRM lead flow to drive qualified pipeline.
  • Must-have: 7+ years in growth marketing with strong Google Ads and B2B lead gen experience.
  • Standout: Build scalable demand-gen systems from the ground up and prove measurable ROI.

Job Description

Responsibilities

  • Growth Strategy & Funnel Development
  • Design and implement the firm’s growth marketing strategy focused on generating qualified inbound leads
  • Build scalable marketing systems that identify and attract importers of record and businesses with tariff refund eligibility
  • Create and optimize a full-funnel marketing pipeline, from initial awareness to qualified opportunity
  • Paid Acquisition & Search Marketing
  • Own and manage the firm’s Google Ads and paid search campaigns
  • Develop high-intent keyword strategies related to tariffs, duty refunds, and tax credits
  • Optimize campaigns to drive efficient cost per qualified lead
  • Content Marketing & Daily Publishing
  • Articles and educational resources

Requirements

  • 7+ years of experience in growth marketing, demand generation, or digital marketing leadership
  • Strong experience managing Google Ads and performance marketing campaigns
  • Demonstrated ability to build lead generation engines in B2B environments
  • Deep experience with email marketing platforms and marketing automation
  • Familiarity with CRM systems and marketing funnel analytics
  • Strong analytical mindset with a focus on measurable outcomes
  • Ability to translate technical or regulatory topics into accessible marketing content

Preferred

  • Experience marketing professional services, tax advisory, or financial services
  • Experience marketing to importers, logistics companies, or international trade businesses
  • Familiarity with tax credit or government incentive programs