Chief Marketing Officer (Remote, USA) at Apex Wheels
Direct-Calls.com
Pleasanton, CA (Remote)
$180K/yr - $230K/yrAgencyFull-timeSenior level
4 hrs ago
Head of Growth Marketing
Minneapolis, MN (Remote)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize the end-to-end demand generation and pipeline engine, aligning marketing efforts with revenue outcomes and driving measurable improvements across funnel stages.
- Growth ownership: lead-to-revenue pipeline, from initial outreach to close, across multiple channels.
- Campaign discipline: build repeatable programs that generate qualified sales conversations and reduce time-to-demo.
- Performance discipline: translate campaign results into weekly actions for Sales, CS, and Leadership and optimize ICP, messaging, and offers based on win/loss data.
Job Description
Responsibilities
- Own marketing-sourced and marketing-influenced pipeline targets
- Build repeatable campaigns that create qualified sales conversations, not just leads
- Translate campaign performance into weekly actions for Sales, Customer Success, and Leadership
- Improve conversion rates across the entire funnel (lead → demo → close)
- Align marketing efforts directly with revenue outcomes
- Own and scale channels including account-based outbound, paid, organic, events, partnerships, lifecycle, and customer expansion
- Use Clay and other modern AI-enabled GTM tools to test acquisition strategies, automate research and personalization, and double down on what works
- Lead and develop the marketing team (content, demand gen, ops, etc.)
- Set clear goals, KPIs, and accountability across the team
- Build a culture of performance, ownership, and continuous improvement
Requirements
- Significant experience in growth, demand generation, or marketing leadership roles, preferably in B2B SaaS or sales-led / enterprise environments
- Proven track record of driving pipeline and revenue growth
- Deep understanding of full-funnel marketing and conversion optimization
- Experience leading and scaling marketing teams
- Salesforce / HubSpot, Clay, campaign reporting, and funnel analytics
Sportsdigita
Founded in 2011 by Angelina Lawton, Sportsdigita was born from a vision to transform how franchises communicate their offerings. Inspired by her experiences with the NHL's Tampa Bay Lightning, Lawton saw the need for dynamic, engaging sales and marketing tools. This led to the creation of DIGIDECK, a cloud-based presentation platform designed to empower teams to tell their stories effectively within the evolving digital landscape.Sportsdigita is a leading provider of cloud-based presentation software that empowers sports teams, organizations, and adjacent industries. Our flagship product, DIGIDECK, was born from a sports-industry need but has rapidly expanded, transforming traditional presentations into dynamic, interactive experiences. DIGIDECK streamlines sponsorship and ticketing workflows, enabling teams to deliver compelling sales pitches and customized proposals that drive revenue. Its data analytics and real-time engagement tracking provide valuable insights into audience behavior, optimizing sales processes for maximum ROI.Our vision is a future where DIGIDECK is the cornerstone of digital presentation technology. Originally designed for sports, DIGIDECK's innovation has led to its adoption across over 600 global organizations in various industries. We are committed to enhancing personalization, elevating meaningful conversations, and consistently driving revenue growth – making DIGIDECK a transformative force within digital communication and presentation landscapes.
